Classic story of business people can often bring a good inspiration

Classic story of business people can often bring a good inspiration I, known as the 'king of Japanese rope' Daocun to five-cent price of buying a large number Ma Sheng, and then sold to the Tokyo area to the original price of a paper bag factory, which won the 'Daocun Nanjing, the rope really cheap 'Good reputation. So an endless stream of orders, purchases Daocun it with a one-to subscribers: "This is my year to buy the rope receipts, this year I did not make you a penny, on the long, I can only bankrupt. "Daocun subscribers to the integrity of wins, reluctantly Daocun nickel price increase. Daocun also found documents with a customer purchases providers: "Over the past year, I did not earn a penny, but you do the obligations of a Salesman, Gan Xiaqu again, I can not stand by." Suppliers Read the original price of the notes sold, moved it, then each rope-fifth of lower money supply. This way, each earn a dime on the ropes, profits have been substantial. Within the past few years, the Daocun a wealthy businessman. Daocun Nanjing, then emotionally that only those strategies extraordinary courage of entrepreneurs at the beginning of the guts of the expense, and after accounting for the cheaper 'sales of the original price,' the courage to it. Second, the United States is not a business brothers from the eyes goods shop, in order to increase sales and brother in general liwu faceless head, the younger brother outside the care of the goods. When customers select goods Request, the younger brother I do not know the prices are pretending to liwu loudly ask, 'A man of how much money a pair of shoes » ''18 pounds. 'Brother, pretending to customers got it wrong and said:' 15 pounds. 'But greed heard liwu pricing advantage customers can see for a cheaper, to pay Nahuo leave immediately, customers know where A model shoes price is 15 pounds. 3, France posters advertising the next venture beginning of the planning in the streets of a huge eye-catching display in a Gaotiaojiangli and a three-point swimsuit poster of beauty, beauty who wrote: September 2, I will be taking off above . Pedestrian yilun fenfen, Benzouxianggao. This morning, and the curious fact that taking off pedestrians' above 'beauty chest Louru Tanzania, the beauty who wrote: September 4, I will take off his below. Like the first, still does not state Luokuan poster. The early morning of 4, many Lieqi to go out early to see whether the pedestrian - beauty naked back. Beauty close to his handwriting particularly eye-catching: the posters, said that to do so. The company is famous and Trinidad, known to everyone. 4. In the 1950s, African-American cosmetics market was Friedkin cosmetics company monopoly. Have a staff of three Johnson 500 U.S. dollars of assets cosmetics company to produce a black matte makeup cream, and advertising - when you used Friedkin's cosmetics, to Chashang Johnson matte makeup cream, you will Will receive unexpected results. Members are opposed to Johnson praised the company for Friedkin, Johnson said: 'their reputation, I need to do so. Fight, for example, now very few people know that I called Johnson, but if I stand next to President of the United States, other people will pay attention to me, my name will be known, marketing of products is the same reason. Friedkin prestigious companies, our products with his name, that the holding Friedkin, it underlines his. 'Sure enough, cite Qixiao received, but the company actually beat Johnson Friedkin companies dominate the American cosmetics market. 5, a 2,000 yuan loan B, inadvertently lost IOU. A thought that the B will not be Haiqian, so flustered the Yiluan ask a friend. Sicun after a friend: "You also reminders B 2,500 yuan of money." A loss, "I only 2,000 yuan loaned to B!" A friend: "You press the B also 2,500 yuan, B must immediately affirm Only 2,000 yuan by your money, so you do not have evidence of them. " 6, Eliza candy salesman from the low, but good at psychological research customers, both men, women and children customers, would rather wait for the busy buyi yuehu Eliza, do not want to go to idle the saleswoman, bosses and other Salespersons doubt whether Eliza give customers candy and a covert observation. Later, we only note that Eliza is not the first with candy, and then a few pieces of a few pieces to add to the bag, thus very much welcome the customers and trust in other salespersons have always said that when the first candy loaded Yitai Dai, Then a few pieces of a few take down! Eliza was later owned assets of 3 billion U.S. dollars of good music company chose the United States, appointed vice president of marketing. 7, the United States back trade protectionism, fur gloves on the import of advanced classes to heavy taxes. Put an importer of 10,000 sets of hands on his left hand, right hand gloves were packed before and after shipping home, the officers to be charged high tariffs, importers argue, indicate it is 10,000 gloves he used his left hand, rather than as the use of gloves, General cargo to the Customs and Excise Department had to collect taxes. However, the officers understand that 10,000 right-hand gloves will soon come to Hong Kong, which could face severe punishment. Sure enough the first time in several days, the right-hand glove to the custody of sight over the period but not importers delivery, the officers believe that the importers do not want to be more heavily penalized by the loss of reluctance to give up, they will auction the right hand gloves. Not supporting the right-hand gloves in the absence of competition in the circumstances was a small businessman was, and small businessmen are repatriated by the importers, the right hand glove "Pojingchongyuan." 8, Japan's Fujita, fried food companies and the U.S. signed a purchase and sales contracts 3000000 knife and fork. Fujita reason unable to pay delivery period, while the U.S. is fried food company in charge of credit for Zhibao, as the Jews, can not be delivered due, Fujita credit will be lost, after repeated thought, Fujita chartered a Boeing 707 aircraft will be 3 Millions of air knife and fork Chicago. Despite the loss, but Fujita keep a reputation. The following year, the United States once again ordered fried food companies 6000000 knife and fork of the contract, because the accident occurred, Fujita can not repeat the mistakes of delivery as scheduled, Fujita still Jueran leased Boeing 707 aircraft to air. Two transactions, two losses, but due to Fujita good business baojiang credibility. After the meeting, Fujita was due to good reputation of the United States McDonald's hamburgers in Japan, total retail sales right Faji.

Venture: to better Zaigan

Entrepreneurship is the dream of many people, in this constant layoffs, in turmoil and the ever-changing world, the long term, survival and development of entrepreneurship is the best weapon. But when the venture started, what problems to solve business » The author recommends that: entrepreneurship, to better Zaigan! First, entrepreneurial environment We have decided in their pocket money into the vast market waves, we must first of our own Entrepreneurial environment. We can from the following aspects to the environmental analysis, we are: Politics: China's political stability: the 2008 Olympic Games and the 2010 World Expo, the central building of a harmonious society's policy to provide entrepreneurs an unprecedented macro-policy environment. In order to encourage, promote entrepreneurship, the state promulgated a series of related policies. To promote local entrepreneurs have taken relevant measures, such as: building entrepreneurial base of SMEs, entrepreneurship Park. At the same time, universal health insurance lifted the entrepreneurs to worry about; Economy: China's GDP to 11.6 percent growth rate, monetary liquidity surplus, the central bank to increase reserves and many times the deposit interest rates to curb inflation. The use of sound fiscal policy and tight monetary policy, will to some extent, to the financing of entrepreneurs have an impact. In inflation, because of the expectations of workers wages, salary increases, the labor costs of enterprises, corporate profits decline, more businesses linked funds may fracture, and may enter the stage of deflation. Society: changes in values, and in a big pot Congyierzhong enterprises have become a fact of history, entrepreneurs, community has a higher tolerance and greater respect, while the entrepreneurs have higher expectations, the new The labor contract law requires entrepreneurs to assume more responsibility and social responsibility to employees. Technology: Internet 2.0 will greatly limit the industry to change the traditional business model, WEB2.0 under high-tech innovation business model that allows you to enterprises in low-input situation quickly achieve cash flow, the maximum to avoid business risks and achieve Virtual integration and the delayed effect of seamless integration. We are living environment is the same opportunities and challenges, risks and hope coexist. The current stock market, I propose a strategy for investors is: half of all holdings Chibi, rose Change or Liangxiang Yi. The same business, we have to cautious optimism, ready, waiting for the opportunity, seize the opportunity. We were not diehard venture, nor do the rigid wage people, we do flexible working entrepreneurial people. We will always be the boss of his own company, whether employees or entrepreneurs, are struggling for their own future. The opportunity to work, we go to work, but are in the heart Cao Ying Han, at the same time pay attention to the outside world; entrepreneurial opportunity to, we go to business, but do not forget to improve their basic skills, learning not forget to ensure that After the failure of entrepreneurship can wage. Always have a sense of urgency and sense of opportunity, means that the risk of crisis and opportunity. Unlimited original scenery and do a project as a project of the Group of Lijia Chen Yu-hua is currently job-seekers, he said: I have asked for a salary is 120,000. But if the future development of enterprises, I can do drivers, assistants, San Siqian yuan a month to me also, because work is a study. Second, the two major elements of entrepreneurship Venture to solve the main problem is what to do and how to do problems, is a strategic issue, the implementation of a problem. The existing industry competition, the bargaining power of suppliers, the bargaining power of customers, alternative products or services the threat of new entrants to the threat of these five competition driving force, a decision the company's profitability, and pointed out that the core of the company's strategy, Should be to choose the right industry, the industry's most attractive and competitive position. 知己知彼, Baizhanbudai. From CrazyKen.CN We can use Matrix 2 x2 services / products to the enterprise in the market value of the service was to compare the risk. Is divided into four categories: A. high-risk / = shortage of low-value purchases. Including a unique service requirements, the supplier of technology is very important, because little demand and / or supply of the very few selective poor, difficult to replace, and the use of volatile and difficult to do routine forecasts. B. High risk / high-value = procurement strategy. Including business operations require the continued service availability, custom or unique service requirements, the supplier of technology is very important, few providers have sufficient technical capacity or service levels, to change the supply channels more difficult, Difficult to replace existing providers. C. Low risk / low-value = non-emergency procurement. Including the standard of service requirements or "commodity" type of service, the easy availability of alternative services, many service providers pose a competitive market. D. Low risk / high-value = leverage procurement. Including the large amount because the unit cost of service makes the management is very important, to seek alternative is possible, from a small number of suppliers a competitive market. If using this classification method, all the procurement of services can be the basis of their characteristics is divided into four types - non-emergency procurement, procurement leverage, the shortage of procurement and procurement strategy. As entrepreneurs, financial strength is relatively weak in the circumstances, the approach taken should be located in Quadrant A (high risk / low-value = shortage of procurement), which take different strategies, their access to the Blue Ocean, to achieve "good - The enemy, an indisputable, the husband but does not dispute, the dispute with the world monensin. " In the increasingly intense market competition, many products and services to enter the homogenization of the era, strategic positioning and innovative entrepreneurial success is undoubtedly a key factor. However, in determining the strategy, the organizational capacity of enterprises and implementation of it is very important. Enterprise capabilities include: staff thinking, staff management and staff capacity. Employees and enterprises depend on the thinking of cultural and performance assessment system and staff to adopt good governance system, organizational structure and IT technology, and the ability of staff recruitment and training can be used to achieve. As Comrade Xiaoping said: the political line established, the cadres is the decisive factor. Successful entrepreneurs are good at know, the employment. Third, venture capital Many people in the business, will always ask ourselves a question: how much money I need, can begin to venture » I also had the same confusion, a few years ago, I told my friends have been successful entrepreneurship, I would like to do foreign enterprises in senior professional managers, wait a further 10 million in cash from the venture, my friends laughed, he said: The most important thing is entrepreneurial passion and ability, the average venture capital as long as 20,005 thousand dollars in cash is enough, but would also like to add 20,005 long march of a thousand miles psychologically prepared for the awareness and self-motivation, but the latter is more important. But if you work in foreign invested enterprises, even if you do the executives, and read the EMBA, when you have 10 million in cash, you may have wasted 10 precious time and you will own the future the most precious gold 10 Invested in a company, this risk is too high, is an unlimited opportunity to win a limited income. I query the data revealed that the United States: in the United States opened a company's average cost was only 14,000 U.S. dollars, but everyone can venture capital through two main sources: personal savings and credit cards to obtain startup capital. I mean in accordance with the purchasing power index (PPP index of 4.3, the official exchange rate of 1 USD = 7.5RMB), will be 14,000 U.S. dollars converted into yuan, a friend and I actually found that the alarming line, is precisely RMB25000 yuan. Think of the new company law requirements in the limited liability company's minimum registered capital of 3 million, I think this should be the country of entrepreneurs and encourage the hint it. Entrepreneurship is not risky, and entrepreneurs usually buy rice seed LIANG Sheng-bao of the very same savings, while the conservative and become good at controlling risk, because the money is their own rather than shareholders. In the time to do business consulting, I have seen the current domestic rather a well-known high-tech companies (San Lan International) venture of the "cartridge recycling: five yuan," was written into the company's cash flow statement in the accounts. What can you do with 25,000 RMB » 1. BenQ laptop or HP: 7000 RMB; 2. One printer fax: 1500 RMB; 3. Company site: 1000 RMB; 4. 3 on the phone, telephone, Internet fees, and other office expenses: 3000; 5. Companies Registry (100,000 registered capital, to pay 20 per cent): 3,000 yuan; 6. 3, cost of sales: 9500.00 This means that if the entrepreneurs in the three months to SOHO model, to complete the profitable business model designed to address what to do and how to do the problem, and customers have a clear vision of products and services, so that you can indeed 25,000 legally owned A registered capital of 100,000 enterprises, and generate cash flow. If you take a virtual integration of investors and short-term financing strategy to sea by boat, 25000 allows you to go farther. We are in a trend of the times such as Feng Di: opportunities and challenges in the hope that co-exist and risk. Internet 2.0 will greatly limit the industry to change the traditional business model, set off an unprecedented start-up revolution, and the entrepreneurial revolution have a unique characteristic: the owners are prepared minds of ordinary people is the protagonist, and has considerable knowledge and skills and Certain financial strength of a group, the Internet will become more entrepreneurial environment protagonists. However, the venture into the timing is very important, need to consciousness and the most sober realism, to bear the responsibility for the courage and ability. Venture, to better Zaigan!

So creative, we can not make decisions on behalf of consumers.

1999, NICE came up with a 1 billion funds to vote in their advertising the "sensible chapter," a sudden, the people have been touched with a story: a laid-off mother, looking for work and four for trouble. The sensible daughter distressed mother, helping her mother washing clothes, the innocent and lovely child-say, "Mom said, 'Diaopai' as long as a little bit of detergent can wash a lot a lot of clothes, money!" Light curtain Dynamic, back to her mother without results, is now trying sleeping in Ainv kiss, but to see her daughter's message - "Mom, I can help you work!" Mama can not help moving in tears. It can be said that it was, moved a lot of people precisely because of this ad's success, so that NICE take a firm line advertising emotional commitment, the next "campaign chapter" between the mother and son will be demonstrated most vividly with deep feeling, NICE create greater glories, "the neighbourhood chapter" ad consolidated NICE normal, warm and trusted brand image…… However, walked walked, some people have criticized the beginning, said NICE is too provocative, old With people's feelings that thing, a bit of hate. In fact, the feelings of creative advertising from the perspective of, as long as they can be successful, there is its desirability. Because in the market, the strength of maternal love is the most easily moved by the people, especially women of this target ads. These families in the child's mother, are Gary Coull, their laundry every day at home cooking. Therefore, these emotions is precisely targeted ads to these families to see the women. We all know that these mothers, their emotions are the most easily be mobilized. Therefore, some companies take the ad-emotional line, and there is nothing wrong with their own terms, even if it does not take emotional line, using any of the other acts are not wrong, as long as consumers can play moved the effect of it. In addition, NICE ads follow the success of emotional line, for this group that they do a detailed analysis and research. It is for this group compare themselves emotionally, so easily arouse resonance arising from impulse buying. From the product itself, it should be the object of research is precisely these women in the family, so the comparison is also the creative bit. We often say that the advertising to accurately identify targets, and identify targets of the psychological state, then this group to do the psychological state of ideological work, this is the truth. NICE like the same over the years many enterprises have been adhering to the emotional line advertising strategy, some people think that the consumer may cause resentment. In fact, this issue requires differential treatment, because the target group has been in the changing. On concern about advertising and advertising on the people, they look at this phenomenon, to be rational analysis, but for those new when her mother's people, there is no rational psychological then heavier. We should know that such companies launched advertising to target consumers arising from the recognition, rather than other people's identity, so emotional over the years stick to the road or a certain reason. Finally, I would like to mention is that the emotional ads should use different ideas to reflect different emotions, but this emotional need to do around a theme. Under normal circumstances, this theme should adhere to three to five years, because three to five years is Yibo, for people such as this have passed, and then on the next Yibo mother is what kind of mentality, and then elected a corresponding A theme. However话又说回来, maternal love will always be nature itself, to do with this emotional advertising, but as long as the frequent and too Chuge make some things should be no problem. So creative, we can not make decisions on behalf of consumers; disgusting things for us, consumers may not necessarily be on the offensive. This statement of our creative staff must keep in mind.

China to do after the Olympics at least 40

Has never been one like the 2008 Beijing Olympic Games, has caused so much controversy after World War II did not like the next Olympic Games in Beijing, held in a bear before so many baffling the cross-examination and misunderstanding, has never been like the next Olympic Games Beijing will eventually be so great to win the contrast between the extraordinary praise. Rogge has always been cautious wording stated: "Beijing Olympic Games will allow people around the world to see a very good state." At the closing ceremony, he also "an unmatched" to describe the Beijing Olympic Games. Samaranch said: "The Olympic great, I think is the best one ever! China is NO.1……." Saweng also predicted: "China will be held when the next Olympic Games Although not sure how long the specific needs, but at least 20-30 years. " China's major sports events held in recent years become fashionable, completed in 2008 Beijing Olympics, 2009, Jinan, to do the National Games, the 2010 Asian Games in Guangzhou Office, the 2012 Universiade in Shenzhen to do. That the best Olympic Games in Beijing is of course outside the city are looking forward to, Saweng one that is more realistic. But I can basically concluded that this target at least half a century. First of all, Saweng about 20 to 30 years only one of the most ideal outcome, but he also said that "at least." We should also understand Saweng character, his friendship to China, has always been to encourage the main, if not materialize, he would apologize. In 1993 he encouraged Beijing's bid has not been successful, several years after the Chinese leaders he said: "The International Olympic Committee committed two errors, one is not 1996 Olympic Games in Athens and the other is not 2000 Olympic Games in Beijing, The first error has been corrected, the second to correct. "Visible even in the Saweng the time can not be one of the final say. Look at the possibility of a country organizing the Olympic Games next time the gap between the United States at least, that is, in 1984 in Los Angeles to Atlanta in 1996, but not comparable, first opened in 1984 Olympic Games almost sunroof, the bidding cities is far from today, Second, the United States Very unique, not the second country with such a complete city and the facilities to host the Olympic Games. Other countries in London from 1948 to 2012 through 64, Melbourne, Australia from 1956 to 2000 44. There are some important countries has not been able to achieve successful bid, such as Paris in 1924 has held several requests has not yet realized, Japan in 1964 after the Osaka also held a formal application has not been successful, Chau each round of the Olympic Games to a dozen or so basic , The Asian longer time interval (1964 Tokyo Olympic Games 1988 Seoul Olympics interval 24, 1988 Seoul Olympic Games 2008 Beijing Olympic Games lasted 20 years), even if re-organized, held as early as the number of applications and more Japanese than our advantage . If South Korea or the United Arab Emirates to be inserted into the time will be longer. This is external to us the opportunity under the premise of the time required. When China is not re-bid the final say in which city, which is different from London, Paris, China needs to central government control. Beijing to host the Olympic Games Beijing is not competent to a city, not the central government and local support, do not even think to think. The Olympics really has made extraordinary impact on the world to understand China, China's further integration into the world, have a normal state can not be achieved under the effect. For doing this session of the Olympic Games, China has paid a lot in the short term, there is no need to repeat the same way again. This inverted reminds people of Pingxingguan Great Victory 70 years ago, Mao Zedong's military leader, said: "This campaign should not be Pingxingguan Zaida, the Eighth Route Army also can not afford to fight. Then a battle of two Japanese power and prestige battle Shasha, up Up China's ambition it. To be behind enemy lines to the Eighth Route Army, mobilize the masses to establish anti-Japanese base. "Olympic Games in Beijing, China, will also focus on run their own affairs, as do the Olympics again, not the short term should be considered Of the.

Think you have become a habit

Open the computer, listening to Zhao Na sad love songs, has immersed himself in that sad melody, and think you want to you, do you think is a habit. That backlog in the heart of the melancholy some time for themselves can not bear, so whenever their feeling helpless, will find such a way, touching a keyboard, looking for an unfamiliar person to talk I think you feel. I watch what is » What is the waiting » What is dedicated » A feeling of loss. Happy, in fact, for me is that simple, that is waiting for you to come. Sad fact for me is so simple that you can not appear in front of me. The sad love songs repeatedly broadcast a number of times do not know, do not know their own side in the passage of time, on their own do not understand why you have so deep nostalgic. To know love were to become a habit of a lifetime will also could not escape. Haoxiang a call to tell you I think you, but now I do not wish to do so, I did not like before, because the middle some things changed. I do not want to Dajiao you, because you have your own things to be busy. Really do not want it » I also do not want to be too » Their fingers have been good for your phone, but did not call your own. This on your mobile phone text messages have been written by, but not their own or to you. I tell you afraid of their own how much I think of you, you will become over-rely on the heart. Also singing sad songs, damp room or space, people are still lonely, I feel, they are still written by you. This is, every day, every day, you think of the people. Think you want to you, think you have become a habit

Ancient Chinese businessmen doing business tactic 10

Ancient Chinese businessmen doing business tactic 10 Chinese long history of doing business, its business culture is broad and profound, long in the business activities of Chinese businessmen gradually produce "secret" business strategy can be summed up as "10 business tactic", which is also applicable to the real estate businessmen and even the contemporary Is all the traders. First, know that to win, the choice of making money War clouds, "Cardiff terrain, the soldiers also help. Liaodi victory, the risk of Ecuador, near the Road will also. Know this and use war to win, I do not know this and use war to suicide." Visible on the terrain The importance of combat, who will also must be aware of. Such as business operations, shopping malls such as the battlefield, doing business who command a mighty force of Jiang Shuai, the wisdom of Qiangshuai will always occupy a favorable terrain, made the final victory of the war. "Historical Records cargo yields Biographies" contained in, out of the Qin Zhao, the implementation of the immigration policy, when many people bribe officials, unwilling to relocate to remain in situ, and only wealthy businessmen Zhuoshi request to move to distant " Wen-under, "he eyes where land is fertile, rich products, Chun-Hou Local residents keen on trading, business development easy. After a few years  Zhuoshi became known for the rich world. This "Bu Wei Ren, and the choice of subject," the concept has been accepted by businessmen for future generations. Second, when cheap and buy, and when you sell Weiwen Hou, people-oriented farming, and the concept of Baigui is happy to change from time to time. When he bought the grain harvest of grain, sold silk paint, silk to be listed when he acquired a large number of silk, sold food. He said, "I do transactions, like Yi Yin and Jiang Taigong as a strategy, such as Qi Wu and Sun Bin, as good at judging, but also like to Shang Yang Reform, as mentioned. Some people's wisdom can not respond to circumstances, and its brave Can not act decisively, caring not a proper choice, the stubborn can not adhere to principles, so that people with the way I studied business, I will not teach him. "These words, he grasp the opportunity of selling cheap Maigui "Fault" and "unwise off" on most vividly. Baigui business principles and experience  businessmen were later alleged Road. With his own set of business strategies, and operating well, as well as Jialei daughter. 3, see-that is not forecast to make money According to "Yi Jian Zhi" records, the Song dynasty years, a fire in Lin'an City, "affecting fish pond," a businessman of Pei's shop also will be fire, but he did not go to the fire, but put on delivery versus, recruit manpower to town Procurement bamboo tile, Reed Chuanjue and other building materials. After the fire, 100 waste-to be on the market building material sales in short supply, at this time, Pei's trend of big businessmen of their money, money they earned 10 times the number of shops in the value of money, but also meet the market and The people's needs. "Guanzhongkuibao, slightly evident," so sharp and accurate judgement guang cha li traders wealth is never dry up the source of  also agreed to one of the necessary capacity. Fourth, small profits but quick turnover, not daring to your abode Pre-Qin Dynasty to the theorist of Ran, "is the most expensive anti-cheap, very cheap, under the anti-expensive", that "if you to take Fentu  low as Zhu Yu." Sima Qian said, "like buying ternary  cheaper to buy five yuan", that is seeking Zhongli businessmen can only profit 30 percent, while the businessmen are small profits but quick turnover to 50% profit. Liu Bang of the Han Gao Zu advisor Zhang, early Congshi Huangshi Gong, the people selling scissors during the day, back at school, but he felt that not enough time to study, they scissors divided into upper, middle and lower third-class, first-class prices do not Change, in the middle of the original price on the basis of a text less money, the next two, and so less money. The results, used only half the time, the number of Bi Pingri scissors sold more than tripled, to earn more money than doubled the past, reading time more than the past, so there is a proverb civil  Zhang sell scissors -- Guijian the same goods. 5, the Thai Red carved Tsui, Liu Lian customers "Yanjing journal" contained, "the capital city stores, speaking of the situation, the Thai Red carved Tsui, Kam window embroidered households." Some shop signboards Gaoxuan, at the door at night from the point of the colorful lanterns Kam yarn, the street As daylight as a. Some shops put goods linked to publicity Crafts, the display of celebrity paintings, Fuyongfengya. Sublimation of the shops in order to improve the quality and customer Hui Toushuai. Some also Chasi, restaurants, hotels have special arrangements and musical guests Pingshu Zhuxing. Operators who know how deeply luxurious decoration, reflecting the strength of a shop, but also able to meet Daguanjugu, Guifu celebutante "to high" consumer confidence in services, Xiangying smiling face on the door, nodded off at the out, so many Clients "such as sitting spring," thus Liulianwangfan, 100 Bu Yan Gu. 6, Wei Li Yi, becoming just bullet - In the Qing Dynasty, a businessman who has just Shu compliance, Monopoly fine balance, good balance. The leisure business, Hi read "Four Books" and "Five Classics" and the moral principles applied in the business, he said, "money-chuen also, such as Liu Quan ran." He also said, "Ren Yan, a road to make money, Wei Li to justice, not for the benefit of the Weili  and so, the status of assets between." Huizhou businessman Li Hao warned his successor, "said Choi since Dawson, Lee margin Caries justice "as strict with themselves, do" not just as rich if Fuyun. "Ziyue," gentlemen's love money, in a proper way. " To take advantage of justice, Dexing Choi Chang, just take advantage of homes, loss of the "justice" not "profits", are among the deep to the commandment. "Ji-shan House, there must be Yuqing, the shortcomings of the plot, and certainly more than Yang." If an operator has a long-term rational and wisdom, he will not use bad, the despicable means to profit, with the means to do bad Any business will ultimately have been lost profits. 7. Zhangxiushanwu, Jia good money "Hanfeizi five stupid", "Bi said proverb, 'Zhangxiushanwu  Jia good money,' This remark is easier and more funding for public also." Emphasize here that a "good". Insufficient funds, we must be good at using, the use of the  only purpose is profit off of capital and commodities to make profits from rolling. Treatment of goods to achieve the "End of the Treasury", that is, storage of goods to be intact, "corruption of the goods do not stay fresh." Handling of funds to achieve the "interest-free currency", refers to the currency can not lag pressure, "its currency to Water line, "a currency and commodities trading on the living. 8, Ki-of soldiers, making money Qimou Military strategists often said, "No armed forces will be Jones, unforeseen and people for profit," "Where war, to being in line to Clipsal." Sima Qian's "Historical Records cargo yields Biography" that "the rule of Health has the right path, and are bound to get rich with surprising wins." The book also cited the sale of oil Yong Bo, selling meat products such as the cloud's businessmen, they are master Skills, management of goods and singular enrichment. Qing Dynasty in Taigu County of Shanxi Tsao a businessman, a year that sorghum grown stem high Sui, very rich, but he felt some strange, a few broken hand, are found within the stems of Health pests. Therefore, he arranged substantial acquisition of sorghum through the night. At that time, most people think that harvest in sight, it stocks a large number shots sorghum. The results of the more mature sorghum insects were killed  sorghum crop failure. Tsao is surprising and businessmen of profit. 9, be vigilant in peace time, the surplus to worry "The book," Clouds, "be vigilant in peace time, the thinking is prepared danger" he said. "Han Gong-fu-income" statement, "Although the world will forget war danger." Businessman Li Li Zuke "Li Jing Jing Qin, the first bamboo sawdust The micro, when all were used in the industry to date, and then firing home. " The ancients on the financial management of business records there are, "business should be diligent and not lazy, lazy, Pepsi spent; Yongdu to be thrifty, not luxury, extravagance and the money dried up." This shows that traders be vigilant in peace time, diligence as yet. "The Department between its, not forgetting between its danger." Less well-being and more of a hardship, will enable the business to enter the Jiajing. 10. Optional one of the potential employers to - Suzhou Ming Sun Chunyang the grocery store with attitude, the shop is divided into the north-south cargo, sea cargo room, the Ala, butter cargo room, the candles, "Guishang removed from the sale to a vote, since the shipments to all, And those of the palm of their program.  year on the 1st of a summary of a guitar.qian long nian jian since the Ming Dynasty to more than 200 years, the benefit of future generations is still fresh, without his name to the top. "Shop in Suzhou this forest land , Sun Chunyang the grocery business has room to rise more than 200 years, its mystery when benefited from the success of employing people with sincerity, the shop's strict regulations. - Daoguangnianjian of Guizhou Hu Rong life to doing business in Jiangxi Province, more than 50 years, since he treat people with sincerity, Tongsouwuqi, the reputation of a big, old age stop in their hometown industry, has been requested "to spend lots of money Dian its widespread name," he turned down a  and said, "He fruit honest, what nationality I were also," Clearly, the "good faith" is a Chinese traditional virtues of doing business.

Internet entrepreneurs: the need for the concept needs more money

Every year, up several new term, the new concept, perhaps there are many sites on the concept of risk to Hu You investment, but more to follow these new concept of the entrepreneur has embarked on a road not under. When Hu You risk investment to the Qianshao-time, when many followers of the venture failed when part of entrepreneurs方才found that all the concepts were empty! Today, and we together explore the concept of entrepreneurship and the problems here to share with you a few very simple questions and answers, as entrepreneurs, you may be instructive: 1, entrepreneurs do not need the concept of « The answer: the concept of business needs. 2, the concept of venture Why do I need? » Most people may not be able to say Suoyi Ran, in fact, the answer is simple: To do so is the concept of marketing services, the new concept can help you do so at a lower cost marketing! 3, a new concept to marketing, marketing is what to do » This same issue is very simple: Marketing is to sell your products or services. 4, sales of products and services to what is » More simple: to make money! 5, how to make money? » Generally three ways: 1, investment: Let your money help you make money! 2, selling products: you more than the cost price of products sold on the money. 3, selling services: for your customers provide valuable services, and then receive a reward. Although these simple questions and answers, but you link up thinking they have Mody » You put them in the order in turn, thought to Mody » Understanding of the ways to make money, to choose their own most appropriate way to make money, most of the general business-oriented enterprises will choose sell products or services sold. Sell products and services can be further divided into selling, selling their own products and sell their own services and sell other people's products, others sell the services of four forms. This way four sets of all jobs in all walks of life, therefore creating a different manifestations of ways to make money. See here, do you think the money is actually very simple » All the complex issues are a super-simple questions and answers composed of. Most Internet entrepreneurs are always vulnerable to the impact of the media, blind, blind obedience, follow suit. So venture option purposes, many of them are start with a popular concept, this is like walking blind, can not see it in the direction. Venture on the possibility of failure are too high. Heat two years ago blog, therefore all engage in a blog, last year classified information heat, then began to engage in classified information, the video site of this year, so many community sites like the transition to video. And a ratio of a passion, an ambitious than one, into a fantasy of millions of U.S. dollars, three years after the Nasdaq-listed, and then become the richest man in China…… Now the results of this » On the concept of a small number of people to the financial capital, but burned the money in less than a year, are now in the winter for Hu You are a new concept and Luoben. Most of blind obedience to it » May even risk investors are not seen on the venture fell on the road. Successful entrepreneurs, we must first consider how the money is, then according to their own resources and capacity to choose the most suitable way of making money, according to this method to lock specific products or services, and then to find ways to put your product or Services sold. Then you make money, perhaps very little money has just begun, but Nengzhuanxiaoqian can make a lot of money, the simple things, to do repetitive, gradually gradually on the really big. The proposed Internet entrepreneurs and less on the concept, and more would like to make money

Business competition: the United States Sanzhao

Commercial competition, surprisingly, to surprising success, creating a miracle in the planning, the most classic case is the Gome. States United States in the commercial competition, with its unique planning, "U.S. State Sanzhao" to obtain a lead position. The first measure "Dongyaojunxin." States prior to the opening new stores in the United States and one to four months, local media published several substantial recruitment notices and advertisements, recruitment notices allow high pay and generous benefits to the local appliance channels turmoil military personnel, advertisements promised consumers "every day low prices." The second measure "of opening shock." In the United States before starting the business were carefully planned to launch "special opportunity": If 29-inch flat TV market is 3,000 yuan from top to bottom, the United States to introduce 699 yuan of special machines, even when the extremists launched a one yuan "special plane", resulting in Open sea of people, the popular scene. Once a local news, the media organizations throughout the United States again, on this momentum at all levels drubbing consumers psychological defense line, "awe" opponents. The third move was "holding high a high", leading to the attitude of creating "marketing event", control suppliers. For example, in 2000 the United States 7-8 in the successful blocking of the color TV prices Union, held in April 2001, "the popular trend of the U.S. air-conditioned conference", held in July 2002, "China's mobile phone Summit Forum", has recently claimed that the "coupons" are businessmen The means to deceive consumers, the United States will direct price cuts instead of "coupons" to the consumers. All these objectives are emphasized one point: the United States represents the mainstream, it is necessary to do a household electrical appliance manufacturers, and the National United States must cooperate so that a price war among manufacturers in the first start. 06, the United States and the Wing-lok merger, the two sides after the merger, the total number of stores in the country will exceed 800 with annual sales of more than 80 billion yuan (about 14% of the market share), Logically such a scale would help the United States In the completion strategy "international, standardized management," however, it is disappointing that we have seen is the new country the United States and "Melody electrical four no spirit": 1. Suning not participate in a joint newspaper ads, 2. Suning not participate in joint promotions 3. Suning not participate in outdoor activities 4. Suning Tian Lin shop not participate in any business activities. Dealing with the media to challenge the United States as the representative of the appliance chain enterprises, now generally appliance manufacturer "into the shop for exploitation" of censure, and into the shop for the United States and is an important source of profits. Wong Kwong Yu said: "I admit that retailers in the upstream suppliers squeezed profits, because we act as the role is Valet procurement, we also need to buy more low-priced products to get more profits." U.S. customers as one of the country, I often to the United States to buy electrical appliances, but I have no hope of the United States "on our behalf procurement", but also for manufacturers to make such a "four no's spirit," On the contrary, we hope But there are Several "on our behalf to buy", apart from the United States, there are no other place to go. I can guarantee that no electrical consumers want to buy only the only option for the United States. If we are the only choice only of the United States, has no other choice, it would mean that the United States in the place of our choice, This is called autocratic and dictatorial economy. Economics this is a special word, called monopoly! Decide the future of the gene, not the size of some external scary Motorola and the National United States形象地比喻such different approaches as "the camel and a rabbit." Such as Motorola is the accumulation of huge multinational corporations, walking slowly camels, and the United States and the Chinese enterprises are the quick movements, left-right conflict rabbit. This inferred, because the United States and the Chinese enterprises in the next 10 years are difficult to achieve as the scale of Motorola, thus, Motorola, as the experience of enterprises, although correct, but for us the current Chinese enterprises do not have too many The practical significance. Management used the camel's approach to the management of rabbits, was crushed to death is not being Kesi. Motorola and the National pointed out that the United States are entirely different "levels" and then there are different strategies and actions, this is insightful. But the problem is that businesses grow in the presence "DNA", of the rabbit fast is one thing, but their true when the rabbit to meet in "a shot from another place" to meet in the "miracle" is another Matter. We have to remember a simple and strong conclusions, deciding on the gene, not size! Camel to be done, it must have when the camel's genes, only a small camel can be long National Cheng Kung University camels, rabbits, no matter how long is impossible to become a camel. States United States such companies is camel or rabbit » States depend on what the United States to the implantation of their own. Unfortunately, it seems that the implantation of the United States is the rabbit genes. For example, treatment of consumers and suppliers are two different faces - the consumer can say "do its utmost," however, treatment providers is another approach, such as delayed payment, pay Jinchang Fei, the TAC holiday promotions And so on and so suppress providers, the industry is not news. Why should this » This is the logic of the rabbit, because I am small, I Yaopao fast, how to run fast » China has entered the era of excess competition, manufacturers can not shake off a sore point: in an oversupply situation, you do not "value added" the ability, but the quantity of a life-and-death fight, and the United States is China's largest sales of home appliances . Clearly, the U.S. State of the rabbit in a fast undoubtedly become a first-class masters. However, behind this fast, this gene can grow up to the rabbit gene after gene into a camel » I wonder.

Baidu Robin Li, the young entrepreneurs of the seven recommendations

First: to look ahead two years Robin Li was easily available in the United States to abandon the Dr. hat, arduous pioneering time, the U.S. IT sector is the most fire of e-commerce. Countless people Pinlelaoming Jishangzheliang want to be optimistic about the train network, even discard their familiar with the industry. Robin Li did not follow the pandemic into the area of electronic commerce, but quietly went to the few people still Wenjin of the Web search field. Because he has seen the world search on the network may have tremendous impact. Robin Li warned inviting the young people: two years must be forward-looking vision. Follow suit, the trend of time, you may only get a share of residual Lengfan. Second: less promising, more fulfilled -- "How long can complete this project» " -- "6 months." -- "Four on line?» To you and 50 percent of the reward. " -- "I am sorry, I can not do." This is the beginning of entrepreneurship in Robin Li and a customer of a dialogue. Later, the customer told him, Robin Li refused, he was very satisfied because it reflects Robin Li is a very real and prudent person, so he's in the quality of certain products will be guaranteed. Third: There is no need to borrow money when the money In the course of business, "the money around the world, no money Cunbunanxing" is irrefutable truth. In Silicon Valley, companies every day because of the risk of investment legislation jungle camp, every day because companies have Xiuse in the capsule and close up shop. Robin Li believes that we must need the money in the future when investors seek investment. With a year's time to do things half a year, this is Robin Li style. He believes that this can guarantee that half of the money remains in his grasp of them. In such a case investors continue to borrow money, you will be invincible. Because "even if not through, my company will not immediately collapse." Under such circumstances, the new entrepreneurial companies seeking to invest the time like a performance in Yemen, to investors on an equal footing with the capacity to learn from the specific issues. And investors see the company's economic condition and that the company will operate well, we will be happy to invest. "Do not easily initiative to investors, entrepreneurs in the process of Yueshanhaoshi no one will." Robin Li warned entrepreneurial young people, "must not borrow money when the next step in need of money." Fourth: decentralized, In the early stages of business, entrepreneurs often because of the 12 largest users of fixed Touxiao not. "Perhaps the near future is to cry all Kubuchulai ah." Robin Li said. He has just returned entrepreneurship, the company serves several major Internet portals. These sites are occupied by large companies over 10 percent of revenue, the loss of any one customer, the company will benefit a great impact. "Destiny into their own hands can not be manipulated in the hands of others." Fifth: Do not prematurely in pursuit of profit Premature to achieve profitability is to reduce the large number of technical inputs. Robin Li, an innovative company, the technical needs of certain large-scale investment. So that their has been a leader in technology even monopoly status. And this will certainly lead in the future will bring big business returns. The expense of long-term interests of the enterprises that profit is not rational behavior. Sixth: focus on their areas From 1999 the company set up to now, four years, the Internet world Canghaisangtian, "online games", "SMS platform" have strong登场, many people Jiezuxiandeng, making pots full bowl overflow; many people follow suit and move, Shuaide badly beaten. And Robin Li said that he only do one thing: search. He said many people had encouraged him to online games, text messaging, and other fields involved, but Robin Li has not done so. In his eyes, his own company, is also available in their areas can tap the potential of deep, their current need to do is simply to search an area in which the renovation. "In the next several years, Baidu will develop only in the search field." Robin Li said. Seventh: to maintain passion An innovative process, is not a smooth process. If not enough love and passion, and entrepreneurs will be difficult to adhere to go on. Therefore, the young entrepreneur Robin Li said, to ensure that you are the cause of love and passion, and then venture it. "I choose to give up a doctorate for entrepreneurship, not for money, but really out of love for this industry. At the same time, I was not totally did not consider the money factor, but I still firmly believe that: In today's society, As long as you give the community a good product, the community will give you more returns. "

And marketing the four classic law of the mysterious

Nature has many rules and laws, who will be able to understand and master the natural world at home, Youren free. Here and marketing related to the mysterious four very classical rules A mysterious rules: Golden Section. Principle: a whole and the larger part of the overall ratio is smaller and some larger part of the ratio, that is, 1:0.618. Use: on the market, we often shouted "inexpensive" slogan, in fact, we know that, "Wumart" or "the highest bidders," and "cheap" is "of cheap." So, how to find a "Wumart" and "cheap" anastomosis point? » This requires a rate of 0.618, that is, in the same goods have more than one species (or brand) the prices of a variety of circumstances, the most suitable price = (highest price - the lowest price) × 0.618 + lowest price. This is the real "inexpensive" the point of integration. At the same time, in the practical application of the process, attention should be paid the highest price and lowest price option, for example, the authors have made automatic mahjong market, the majority of mahjong-priced in yuan and 2,500 yuan -5000, but the most upscale mahjong Machine can sell more than 30,000 yuan, one Taiwan, but this high-end of the mahjong less than one in market share and is not real expensive part of mahjong machine, but the Redwood mahjong-frame, if we Shengbanyingtao, With more than 30,000 yuan to the industry as a mahjong-highest price on inappropriate啦the contrary, the choice is so low. Example: We see in the market, selling the same merchandise is not up to the highest price is not low, but prices of "moderate", and this "moderate" After the price analysis, we often say that the above " The most suitable price. " Therefore, we see a lot of companies are developing "multi-brand" strategy, the so-called "multi-brand" strategy, said that popular, is "multi-price" strategy, even implement a brand strategy, also in the development of a brand, , The low-end products, which are actually looking for this product "the most suitable price." Because those who have this product "the most suitable price" will have the largest number of consumers, the biggest market share. I clearly remember that I make in a business district manager, is using this pricing strategy, as we established the most suitable for the retail price, the cost of that product, and then arranged under the priority purchase more than 100 stores Jin and cost close to the products, these stores now sell the best products of the two series are then chosen, the company's profits are also two of the largest contributions to the campaign. The second mysterious rules: "250" law. Principle: Behind every customer, generally have 250 friends and family, these people also have the same number of relations, therefore, to offend a customer, will lose tens, hundreds or even more potential customers . On the contrary will have the same great positive effect. Use: U.S. sales of psychologists Degelute said: "Sales is the key to understanding the success the following points, that is, if the customer does not recommend you to others, then you work on the sale is not really over." Appears to link customers , Should be good at play-proliferation effect. In the operational process, we may wish to be classified customers, and then to do now is to retain customers and prospective customers search. Example: Damai Chang or in stores, we often see that some customers at a counter or products, often find elements of "certain" people, because he is the one who bought the products introduced to the customers, At that time, that customer is "certain" people have bought, so he has to find "certain" people to buy. I remember that the refrigerator in a main branch managers of listed companies do, especially to the stores on the Daogou Yuan to set up a prize, is that sales of refrigerators Daogou Yuan, on the old customers to buy the more you can Branch managers receive special awards. Later, the author also the proposal to several shopping centres in home appliances manager, have been adopted, namely the establishment of a special manager for home appliances, outstanding sales award and so on. The third mysterious rules: 80:20 rule. Principle: The world上好things were only 80 percent of the 20% owned by the person, such as money, land, reputation, status, health, education, beauty, and so on. Use: in the marketing sector, have been such a spread of experience: 80 percent of the sales success of the case sales of more than five times in a row after the visit by the 48 per cent of the sales staff regularly in the first visit, they Give up the will to continue to sell 15 percent of sales in the second after also visited the Datuitanggu a 12 per cent of the sales staff in the call on the retreat after three, five percent of sales in the fourth after the visit to give up. Only 20 percent of the sales performance of all sales accounted for 80 per cent. Example: I do business in a sales general manager of the company, sales had to do a specialized statistics, see the vivid statistics: 1 percent of sales in the first contact after the completion of 2% of sales in the first track to be completed, 5 percent of sales in the second track is completed, 12% of sales in the third track to be completed, 80% of sales in the first 4 to 11 after the completion of the track! According to statistics, sales expertise to do a report, which is extracted some of the contents of the report: tracking work so that your customers remember you, once the customer to take action, first of all think of you. Tracking the ultimate aim is to create sales, but the form is by no means we often hear the "you consider how well», "" Do not you want to buy now »." In addition to the attention of systematic tracking of work, continuity, and we must be more attention to the correct strategy: to adopt a more special tracking mode and deepen the impression of your customers; for each track to find an excuse for beautiful; attention to two tracking time Partitions, customers will get tired too short, too long a customer will forget, we recommend that the interval of 1-2 weeks each track not to reveal your strong desire, want to do this alone. Adjust its posture and try to help customers solve problems, understand your customers in the last Xiangxieshime » What progress has been made » Remember: 80 percent of sales in the first 4 to 11 after the completion of the track! In the cold and warm the marketing world, the more sales you need to keep track of your time and again. The fourth mysterious rules: 1 percent sales mentality of the law. Principle: in the sales process, will encounter many obstacles, including their own internal factors and customers caused by external factors. However, any of the sales method, so long as to achieve a 1% chance of success, can be seen as normal and reasonable proportion. Use: Sales is the enthusiasm that fighting is hard work, patience, perseverance is the pursuit, is the time of the devil, is the courage that smile, that is, lobbying is to encourage, is Houhei is communication, that is, is Going out, is to provide the answer, that is commercially sensitive, self-marketing is that the auction itself, is the attitude of grafting, as long as they can in a hundred chance of a victory, is the rationalization of proportion. The author believes that the concept of marketing is going out, is lobbying to sell the center, is obtained by the lobbying services of monopoly power is contingent lobbying skills, contingency is the core around which the gap between customer and product of the psychological and physiological The bridge. A variety of marketing techniques, is the essence of this. Example: I graduated from the university since 2000, received numerous training, compared deep impression on a "correct attitude, Yongbuyanbai" training, which is still relatively classic recall a few words: corporate marketing strategy in In the implementation of the concrete will be broken down into a small marketing targets that must be completed All these marketing indicators, it is necessary to visit a client, customer visit is a complex work, in fact, the visit is a risk of war, even if The success of the risk of only 1 per cent, to pay a 100 percent effort. Therefore, we should not only carry forward the sales staff, "4000 spirit": every Qianshanwanshui, Chibian difficulties that make a thousand words, think of doing everything possible to call on the success of efforts to pay, but also training "are my The fault of "the highest state mentality:" Customer refused, is my fault, because I lack of marketing skills; because I predictability is not strong, because I can not provide good customer service…… ", called on the failure to sum up lessons. As long as we can to train the client's refusal to "not afraid, not evade, not complain, do not despair," the "four no's mentality," We will call on from the success of customers and nearly a big step forward. Finally, is to use "xiang long shi ba zhang" to resolve objections, to promote trade. In doing marketing and management, in-depth market has repeatedly inspected the front line of work, and in the frontline sales staff will be asked to communicate when the two classic questions: First, that marketers the highest phone charges » The second is that marketers to wear the shoes most rotten » Phone fees are usually the highest, most wearing bad shoes are members of the marketing performance of the best and most potential marketers. Also be promoted most of the marketing, facts have proven that these marketers are promoting the development of good

Understand the joke of life

　　Xiao Ming accidentally swallowed a bath when a small piece of soap, his mother Huanghuangzhangzhang to call the family doctor for help. Yeoh said: "I have several patients, it may take half an hour to drive past." Xiao Ming mother said: "In the past you before, I do» "The doctor said:" Xiaoming drink a cup of water, and then Forced jump jump, you can let Xiaoming bubble blown by mouth of the pass time. " -- Since things have taken place, can you frankly freely face » Worry about than wide heart, Heiner Sea, is the largest. The same is the third year of primary school students, their future is when the clown with the Volunteers. Chinese teachers described as: "No Chi chest,孺子不可教也!" Foreign teachers will be said: "I hope you brought laughter to the world!" -- To define a narrow definition of success, at the request of more than encouraging, is it is you do not have the success of the reasons for it » Father and son duo to see a very luxurious imported cars. And disdain for his son's father, said: "This car's ride, stomach certain Moyouxuewen!" My father is casually replied: "the people said such things, we do not have the money in your pocket!" -- Your views on the matter, is not truly reflect the attitude of your heart » A fully loaded passenger bus along the downhill fast forward, in a closely behind to catch up with a Zheliang car. A passenger from the windows of the car Shen Chutou to the recovery of people said: "Buster! Suanla, behind you!" "I must catch up with it," this person clinched said: "I am a car The driver! " -- Some people must be very serious effort, because not doing so, the consequences will be very sad! But also because we must go all out, the potential of the unknown nature of instinct and will eventually fully demonstrated. The little boy asked his father: "is not the father of her son know better than to do much more» "Dad answered:" Of course! "" Who invented the Electric »" "Edison" he said. "Edison that the father of how Did not invent Electric »"

80 after the story of the Internet venture

When the eyes of ordinary people "after 80" also represents the impetuous and naive, the word has quietly with a margin of wealth statement. In fact, a group of 20-year-old lead of the Internet elite is "volume to create" a legend, while creating a new wealth groups - "80 after." "80 after" the rise of this new generation of wealth, is to subvert the traditional "80 after" their unique life experiences and wealth model also gradually came to the surface and people are eager for attention. Today, we put eyes on the Chengdu several "after 80" and see how they are different from other groups of entrepreneurs and real-life stories. Ma Yue Gang: do not make money the site is shameful "Zhejiang Ren do network, a very popular word: do not make money the site is shameful." In an office Luoma Shi, born in 1981 just under Ma Yue has nearly 20 young employees, he also accompanied the site Attention. Ma Yue has just done a five-year site, "the elderly." He is the Hangzhou Institute of Economic Management of Excellence. 2001, Ma Yue has just graduated from the school recommended to co-ordinate the construction of a large group of Hangzhou, Chongqing Division was assigned to do project estimates. But Ma Yue Gang interest in the Internet. He resigned this golden rice bowl, back to Hangzhou in China's chemical industry into a very well-known vertical site. No technical background, he would start from marketing, will soon become the youngest middle-level cadres. Site preparation in the southwest branch, 2003, Ma Yue just arrived in Chengdu assume lead responsibility, rented a house to do a year-long study of the market, the team pulled up in 2004 formally opened, attracting the chemical industry supply and demand release of information, As a snowball in general, the Chengdu Branch of the Revenue thousands of 1 million. Ma Yue just one side to do while carefully to other business opportunities. "Chengdu training industry a large space, there are more than 3,000 institutions, light management consulting market has 15 billion yuan, and language, computer and other personal skills training has 10 billion yuan market scale." Dading idea, Ma Yue has once again resigned to 7 team, 100,000 yuan of funds to create Chengdu began training network. "Resignation great loss for me, because the original effect that the website will soon be listed, the options increase revenue, a year to more than 100 million loss, but I also value their business prospects." Merial is not just taboo profit Source: training institutions to become member to pay for information services, a pay 1,800 yuan each year, more than 60 members of calculation is more than 10 million / year of revenue; site set aside for advertising agencies to do short-term training students, this Each year is more than 10 million. Next, the training site but also by virtue of institutional members to the minimum pricing, on-line enrollment for agents, then get the return of 15-20 per cent of the commission. "Comprehensive operator, in Chengdu, the future will have 6-10 million of annual income, we will open up the two Sichuan cities." Ma Yue has just revealed that the quality learning network, and other national sites, all eyes of the Chengdu training in the local network The advantages, as the proposed acquisition of the Chengdu branch. And he always adhere to the independent development, "recently in Chengdu, we have attracted nearly one million of financing." Network, "Wang Southwest this year," 25 25-year-old Chen Shao has already tasted the sweetness of gold in the circle and get a title: "Southwest Wang." Over the past four years, Chen Shao made 13 network projects, half of success, and in the southwest high market share. Chen Shao Hong Wa Temple in a Building to buy a Scriptorium. "A set of troops, two brands", more than 30 young people in its creation of the "Chengdu city network" and "numerous laps net" effect. With no distinction between employees sitting in the CEO seat, Chen Shao Wang Jian to his alma mater, the opposite of Sichuan University. He has dropped out of graduate did not get permits, but this did not hamper his alma mater, he has recently been regarded as a "top 10 entrepreneurs Star" back to school speech. 1999, Chen Shao-enter the big. Born in Ningbo, Zhejiang's a family business to his keen interest in doing business. Into the school shortly after the Samsung central air-conditioning work done to sell. Wage stage, Chen Shao from the net on the idea of entrepreneurship. "I was in a nationwide air-conditioning refrigerant to information published on the website, see apply for membership to pay, I would like to pay to others with their better themselves to make money." In this way, the self-eight months How to build a network of 4,000 yuan Chen Shao raise money, and five friends to produce the "China Refrigeration Online", the student hostels-Nongcheng the office, set up in bed on a laptop dry. Venture 1, Chen Shao laughed Tyamzashe "Zhizhuan the point of wages." Although the project site was ranked in the industry, could be due to improper financial grasp, 2003 Web site declared "bankrupt." Chen Shao then shift to tourism sites, online travel agencies to help agents FIT investment. "The most fire, the income of 5,000 yuan a day." However, Chen Shao believes that such a minor to make money too slow. More importantly, the threshold is too low this project, will soon be a powerful alternative to appear. Therefore, Chen Shao back to the entrepreneurial atmosphere Gengnong of Zhejiang. At that time, the Zhejiang city network stripped him - he decided to use popular Web site easy to gather the advantages to attract Internet users to become members of co-operation fees to discount the consumer business, the commission extracted from the site profitable. In this way, the cloning of Zhejiang city of Chengdu city network to network at the beginning of the establishment, soon attracted 3,000 businesses and tens of thousands of netizens joined discount service system, which is the largest entertainment and dining two nights market areas. Operate a "powder of Chengdu," a monthly online selection of Chen Shao, Chengdu and beauty, quality of life, the close ties fashion, the city is fertile ground for the network. "Investment in Zhejiang city of more than 800 million, and we only spent more than 20 million, on the city in the country ranked No. 4 in the network." Chen Shao revealed that a large group of local acquisition of the Chengdu city network of negotiations has been to the last stage , The valuation could be more than 100 million. Chen Shao Chengdu is the beginning of this year's new social networking platform "for numerous laps net", just a few months that attracted more than 10,000 Internet users in Chengdu, the establishment of the "Chengdu powder", "city dating ♀", "fresh characters Army "," Chengdu Evening Party "over 100 circles, regular meetings, pointing to strong consumer, the end of site activities and open area for service members to the gathering comments, expanded the business reputation of the effect of this model for many businessmen interested in the Chengdu Zeng. Chen Shao calculations stated: "Circle net" in a city if the active members to 10,000 people, each of the Chihewanle if it has 3,000 yuan / year, according to the return of 10 per cent commission basis, the site has 3 million yuan / Year of revenue, dozens of cities is 30 million / year. "At present, several venture capital firms have quite interested, now the most important thing is the scale of cash flow as soon as it is done, we can not only observe in Chengdu." Chen Shao said that he will soon enter Guangzhou. 3 "players" to play mobile games supermarket June 26 at noon, 21-year-old Mali under the scorching sun arrived at Chengdu Digital Entertainment Software Park office, sitting in "general manager" position, a movement of the dress he is not from Zhiqi, but seasoned Shuiqihualai Very. Two months ago, he and two friends Chengdu created a partnership with the United States and constant technology. The two age do not: the executive in charge of the 21-year-old Yi-min, the Sichuan Institute of Education this year, had just graduated from the legal profession; responsible for business development of the 25-year-old Jia Xu, a few years ago Xinancaitai from the drop-out venture, he is 11 team In the "old" one of the. This call people, truly computer Keban only one, the others are Banluchujia master of the game. "I do not value education, depends on learning ability." Mali Tan statement. Mali love playing games, reading the high school after a semi-professional touch on the CS (Counter-Strike) e-sports, competition and prize money on life. He started his effectiveness Chengdu famous "PK Teams", but simply went to Britain and France to play for two years. High-intensity game, so that his right wrist and prevent the blood cocoon. Early last year, after returning to Mali interested in the development of mobile games. "Development of online games too much input from the cell phone game can start accumulating capital." Trio created a mobile game development studio, recruited more than 30 people and rely on outsourcing game development to other companies to make money, and more often, One month at the San Siqian yuan. To do more than a year, so that the nature of studio very不爽Mali, is not, after all, and no one on cooperation in security. So on that Sifang Qian and home financing, in May this year, the United States Hang technology to set up a registered capital of 100,000 yuan. Mali, and other three students became the first lap in the business of people. Atmosphere of good company, not advocacy work overtime, sometimes everybody together to Paoba. Mali said that in Pengzhou business is the father of his entrepreneurship support, guidance he had written business plan and enthusiastic on investment institutions. "Some investors see that we feel that a Tainen, but an in-depth talks before we found very thorough understanding of the industry." Jia Xu laughed Tyamzashe. The three young people can not be reconciled only CP (game developers): "This increased competition two years, played Maijia drop rapidly. More than a month to do a game out, and sometimes can only be sold over 10,000 yuan, down to the The original 1/2-1/4. CP development more difficult. "To this end, they intend to do while CP, while doing mobile phone games. Next month, they will Chengdu and several major communication Marketplace launched a joint mobile phone can be used to download the games, this game for the CP has provided a brand-new sales channels. It is said that there are hundreds of CP have expressed their willingness to cooperate. Mali said, also intends to make a future-oriented 3 G mobile gaming platform Versus, Shanda acquired a number of red Beijing has made a prototype.

Learn from the sayings of Chairman Mao inspired marketing

Learn from the sayings of Chairman Mao inspired marketing (1) the original quotation: I all the party's practical work, All the right leadership, must be from the masses, among the masses to. That is to say, the opinions of the masses (decentralized system without the views) together (through research, into a centralized system of views), and among the masses to explain for publicity, as the opinions of the masses, the masses insist on , Seen in action and test the operation of these views is correct. And then from the masses together, to the masses to do so. -- "Method of leadership on a number of issues" leading a marketing team how to effectively run the market? » Should learn from the above-mentioned methods. Step one: go to the front line marketing, understanding of marketing, dealer operations in the state. For the poor, we help them to find ways to put forward marketing programmes, resources to support the strategy, be resolved for good programme, we must humbly listening, serious thought. Step 2: the good and bad of the programme be aggregated to form a new marketing ideas and tactics. Such as: public relations strategy for the regional market, large customers to develop methods and efficient marketing programmes, team learning methods. Step 3: With his summing up the first-line approach to the market, other organizations of the success of the team to learn about these methods and organization. Step 4: At the same time to collect first-line marketing, distributors and new approach to cases, to sum up, and then promote. A team leader should always summed up "fishing experience" and the church of your subordinates so that they have become "fishing master." (2) quotations from the original: the Red Army fought so hard without collapsing, "a company built on the branch" is an important reason. -- "The struggle Jinggangshan" Every business has its own good corporate culture, but only writing on the wall, the document did not reach everyone on the staff of the action can not be called a "corporate culture", Najiao " Slogan. " Corporate culture in depth to the hearts of the staff, they must follow the "connected to the branch built in" principle. Marketing departments, as an important business sector, the building of enterprise culture should be to go to the grassroots level. Marketing the work of their decision on the nature of pressure, loneliness, the frequent setbacks, always aggrieved, the opportunity to lure more…… a marketing director in its day only shouted slogans at the meeting: we want to care for employees, training subordinates and human nature Management than real grass-roots marketing to come and help them solve some of the more practical difficulties "in support of the people" and "the people." Such as: planning a number of promotional activities to help them reach a mission, to improve their income, according to the characteristics of each person sent some of their marketing training materials to help them improve, and so on. (3) quotations from the original: the weapons of war is an important factor, but not the deciding factor, the factor is the decision of who is not. The balance of forces is not only military and economic power of comparison, but the comparison of human and people's hearts. Military and economic power is to master the dignitaries. -- "On Protracted War," a teacher at West Point on the Korean War, said: "The U.S. military is not afraid of the Chinese army's modernization.…… Fear of the Chinese armed forces of Mao Zedong, or the Chinese term is more revolutionary." In Marketing monthly report on the meeting, also the most often heard the marketing director for the headache is that these words: "Our prices" and "the quality than our competitors good", "our competitors advertising spending is three times the "" Our staff only one third of the competitors "……" resources are limited. " Apart from companies, organizations of the problem, every marketing person should ask ourselves whether enough effort, the work place, and some other customs with their own "people". December 2005 (early), "sales and marketing," cover story is: to do have done, or sales Shangbu Qu » Among them, "sales of self-test: The do not necessarily have done a" few articles are on the very thorough and worthy of all of us to read. (4) quotations from the original: the world's afraid afraid of "serious" word, the Communist Party on the most stresses "seriously." "Kitten fishing story" in primary school textbooks on both, said that "serious" work only good results this truth. The reason is very simple, but long-term to do so is by no means an easy task. Start "serious" was later changed "not serious" What is the reason for it » This is a lot of people ask themselves: Why should I have "serious" work » This "serious" work What are the benefits » What others can "not serious" I would like to work "seriously" working » A friend said that often play cards this sentence: a regular playing cards of the people, win or lose a year of basically equal. Extension: a lifetime of achievements and this is also the basic pay, and so on, pay no return, it is only temporary. (5) quotations from the original: We are from Wuhusihai, for a common goal of the revolution, has come together. -- "Serving the people" over the past few years on the "implementation force" to discuss in full swing, books, VCD, training will come and go, in order to strengthen the implementation of the enterprises at all levels is also in charge of the General Assembly on the lectures will spare no effort. If the team has a good implementation of, a very important point is that there is a "common goal of the revolution" that is "team to reach a consensus." Marketing director in the development of various options, we must listen more to the views of subordinates, they say the number is correct is not important, it is important to let them feel: the programme is "their planned", rather than leadership "forced Arrangements ", to implement it a lot easier. Even if the charge has had a perfect solution, to let their subordinates to their words, because "everyone would like to implement their own programming." (6) quotations from the original: We are advocating self-reliance. We hope to have outside help, but we can not rely on it, we rely on our own efforts, relying on the people's creativity. -- "Must learn to do economic work," I just think that when engaged in marketing efforts: marketing company is planning, and implementation of their own just on the line, we enhance the operational capacity of companies mainly rely on the professional teacher training is enough to understand that later…… , The company is only developing strategic objectives and marketing ideas, the implementation of the various tactics to their own organizations to implement the ability to upgrade 10 percent of the company by training, 20 percent rely on the old clerk zone, 70 percent also rely on their own exploration and Summing up. Therefore, the difficulties encountered by a company, the leading force to resolve is not correct. First, the company's resources are limited, and the other is not conducive to their ability to upgrade, even if the three companies is "giving" programme does not necessarily solve practical problems. Or sentence that a good advertisement "My site, I master!" (7) quotations from the original: survey as "October Huaitai" to solve the problem as "once maternity leave." Investigation is to solve the problem. -- "No book worship," marketing director must first in-depth investigation to understand what happened in all the marketing phenomenon, to ensure a variety of programmes, the feasibility of strategy, but also to grasp the market direction for the development team and the existing problems and solutions. If you are in the office every day, the computer next to the front line marketing can also feel the situation absolutely clear, so different matter. "The survey is to solve the problem." Only those kaozai office, "Pai Naodai" wrote the French market is unable to meet the needs of business; rely solely on reporting material that is not where marketing of the guitar; only by a few professional marketing books for everyone to do training, not The market through the marketing frontline combat training exercise your subordinates, the team can not improve the overall level of marketing. (8) quotations from the original: the successors of the cause of proletarian revolution, in the struggle against the masses is revolutionary in the exercise of Taifengtailang growth. The masses should be in the long-term struggle, study and identify cadres, selecting and training successors. -- Turn extracted from "Khrushchev on the fake communism in the world and the lessons of history" a real entrepreneurs, not only emboldened Dong Benxi hit, it is impossible in the classroom in the School of preaching by the He must be in the spring tide of the market economy Mopagunda and hardships of growing up in temper. -- Remote-language marketing staff are also so. Members are excellent marketing in the actual combat training in marketing to grow up, even the "Kebanchushen" marketers must also face this reality. Learn a great deal of expertise in marketing will help you walk on the road to a better, but not necessarily you than the "non-Keban" outstanding member of the marketing, only in "Dafengdalang in a Lian Lian," to know. Similarly, the marketing of an ordinary person to become a marketing manager or the industry leader, it must be through their own efforts to perfect their performance to prove that. Each and every enterprise marketing selection of cadres, you Chongsha out in the forefront of achievement is a very important reference. (9) quotations from the original: the political line have been determined, cadres is the deciding factor. Therefore, there are plans to train a large number of new cadres. Is our combat mission. -- "The Communist Party of China in the position of national war of" national "cadres", enterprises "backbone." "Jun accessible, good will be hard to come by," the history of such cases abound. A marketing team can "Daying Zhang", "打胜仗," the cadres of the crucial role. On his team's contribution in my view, team leader of 25 per cent, the lowest 30 per cent of the staff, the backbone of 45 percent. You can imagine, a marketing team "will be less soldiers and more", is another wise leadership also difficult to create success. A person in charge of the marketing team, develop their own sense of cadres or successors is a very important job. Because you do not increase the number of performance on the rhetoric, you look at a few of his can be called "only", in the company's overall marketing "will only" in your area of a few » At the same time, we have to constantly re-join the team of officers to find "new backbone" to care for them, train them and nurture them. "Ten years to grow trees, Bainianshuren" and cultivate new backbone, we have to willing to spend time, but also willing to spend money. I personally think that "politically qualified, competent military" is the backbone of the basic standards. "Politically qualified" is a good professional ethics and professional spirit of "strong military" requirement must be able to "fight", that performance pay. (10) quotations from the original: we must adhere to the production of cadres to take part in collective labor system. Our party and state cadres and ordinary workers, instead of riding on the heads of the people of the lords. Cadres to take part in collective production labor, with the working people to maintain the most extensive, regular, close contact. -- Turn extracted from "Khrushchev on the fake communism in the world and the lessons of history," the marketing team must have a responsible person "Shenxianshizu". The marketing team for not everything must be "Shenxianshizu" However, in four cases must be Shenxianshicu: First: the arrival of a new team, pre-"Shenxianshicu" get off work at the beginning of the absolute than good to find fault And more. This is because subordinates are holding a "magnifying glass" to observe you. The second is: the marketing team on new projects, the responsible person must be "Shenxianshizu." These new projects because we have not experienced, the responsible person in person at the front line team members can increase the confidence and enthusiasm, but also easy to handle unexpected events. Third, it is: the difficulties in the project, team leaders must "Shenxianshizu", encouraged by their morale, so that subordinates feel not alone, there are strong support for the leadership. Fourth: the controversial project team, team leaders must "Shenxianshizu." Some marketing, grassroots marketing programmes can not be implemented in a short time member of the reasons, will result in resistance. Therefore, the person in charge of the team must "Shenxianshicu" "Dundian waiting" ensure that the goals reached. Otherwise, your subordinates will use the project failed to prove that their programme is correct, and the company in charge of the programme is wrong. China's affairs leadership "grasping" the onset depends on the leadership as "grasping not grasp." In short, "Chong told me" the effect is far better than "I Chong." (11) quotations from the original: the world is yours, and also, but ultimately is you. You young people full of vigor and vitality, are thriving period, as if the morning eight, nine 10-minute sun. Pin their hopes on you. The world belongs to you. China's future belongs to you. -- "In Moscow with China's students and interns at the talks" This quotation from Chairman Mao is perhaps the most we have heard. A business, a marketing team, the opening of new people must be bold, whether you willing to, it is necessary. The opening of the new people, make internal team members healthy competition, the faster can increase the capacity of each employee. The opening of the newcomers who can guarantee that the team balance, avoid the "historical hero Yigududa" phenomenon is conducive to management. The opening of the new people, to absorb new marketing ideas, marketing methods, to improve the team's ability to innovate. Countries are to promote: "the contingent of cadres younger," meaning that the material. (12) quotations from the original: there are two types of learning attitude. Is a dogmatic attitude, regardless of the actual conditions in China, and the applicable not applicable, moved together. This attitude bad. Another kind of attitude, learning when to use their brains to study the situation of our country and those suitable for the things that draw on the useful experience for us, what we need is such an attitude. -- "About correctly handle internal contradictions among the people" in addition to learning the marketing necessary to master some of the "frameworktiaotiao" the theory of knowledge is more important to be "comprehensively" and the combination of practical work, thinking and summing up is very Necessary. Members of marketing at the same time, "savvy" even more indispensable. China Marketing Communication Network September 18, 2003 published the article "You have savvy?" - The author Wei Ming of the savvy to do the following discussion. "Savvy" can be divided into the following five forms: Weibuxianzhi giving top priority to industrial, Quweicunzhen, a heart Lingxi, Chuleipangtong. Training "savvy" can proceed from the following five aspects: 1, "infinite vitality, the best of unlimited," Culture optimistic, positive and progressive attitude. 2, experience and experience is essential. 3, careful observation, intentions feelings. 4, and more to my colleagues, my colleagues, consult their leadership. 5, broaden our horizon, the Expo Group, continue to learn and concluded that good at accumulating knowledge, increasing knowledge, enhance their insight and thinking of. Mao Zedong Thought is extensive and profound, classic of the list goes on, will not only these points. According to "study and writings of Chairman Mao, the problem with school, learning to use live, learn by combining jiyong first study, immediate, 'with' words make great efforts." Principle, I only from a marketing point of view on Their point of view, is Guanzhongkuibao.

A person lives

A person lives, they should learn a habit that one would like to think, a word has not laugh share of loneliness. A person lives, not to miss any person, not lonely because no one around, but because a miss would feel lonely people. A person lives, to learn how to smile so that they will not allow themselves to normal life, adding to their face wrinkles. A person lives, to learn how to pass the time, Internet, shopping, reading, sports are a good choice. A person lives, to learn how to take care of themselves and their own tensions, to take care not to think about who they take good care of himself, is already take good care of the home parents. A person lives, have their own ways, its own principles, not only because of their own on everything a person does not matter, you have to do one's best!

The success of the venture how to start »

A successful venture established in the following three conditions: good partner, indeed the demand of the products, and the lowest possible number of start-up funding. Most of venture failed because they lack the above conditions in a certain and those who have all these three entrepreneurs often be a success. People happy is that when you give serious consideration to them, these three conditions are feasible, although there may be some difficulties. Given the success of the venture will be founder of the rich, we can come to the conclusion: the rich life can be achieved, but it is difficult. If it is said that entrepreneurship only point I want to clarify, it is: entrepreneurship, and not in need of special superior talent can be taken, the magic step. Creative special needs to be pointed out that the venture does not require special outstanding creativity. Entrepreneurship is the main thrust passed to people than they now have some things better products to Cihuo demand. But many people now have the products and services are so poor, so do not need more intelligent minds to be able to come up with ways to improve. Google, for example, only at the beginning of the plan is to create an easy-to-use Maniang not bad people in the search engine. To this end they have done three innovations: link more pages of search results are sorted, and the use of non-harassment ad fresh for a complete, the All in all, they produced a very good use of the site. Google site technical content is no doubt that, overall plan is more straightforward. When they now have a much more ambitious and enormous development, such a simple plan to bring them to 1 billion U.S. dollars a year income. There are many areas of the world, and before the appearance in the Google search field as backward. I can think of several ways of stimulating entrepreneurial ideas, but the vast majority attributed to the following ways: To observe the people's demand for certain acts and to identify and meet their needs is not too bad of a technology or means. For example, the current dating sites better than those before the Google Web search services but also much worse. They all use the same simple structure, tend to match the data used to replace real-world dating the importance of a level and even less in order to cope with the curriculum and university students to do work. At the same time, there are a lot of money can be bet to this area, dating site is a valuable business, and may be the successful operation of more than 100 times the return. A good creativity, entrepreneurship is only the first step. Many entrepreneurs believe that the future of the entire business process is that the original idea, and the rest of the details of implementation. And venture capital side have a clearer understanding of when a wind entrepreneurs came to the company request for his creative use for further cooperation, he even lack of a confidentiality agreement. It is clear that a purely creative market value, or even sign a confidentiality agreement as the cost. Not worth the original creative Another example is that many of the entrepreneurs in the course of their practice to their original plan to do a lot of edits. Microsoft's business plan at the founding of trafficking, such as software programming language, and their business model is now in the venture after five years after the birth of the IBM Saodechumen. Creativity is absolutely worthwhile, but the problem is that they are difficult to change the course of business receipts. Creativity is not that easy to let others in accordance with your ideas to implement things, their value lies in its owners in practice the original plan constantly thinking and that process. Creativity is not the most important thing, those with creative talents yes. The people at work can be a bad idea to change well, but also help to make good idea not a fool. I mean the people who work at what it » I venture in the process of secondary schools to the most useful things that staff employment standards. You can understand that the "beast ordinary people," this analogy? » This may be difficult to translate words into other languages, but I think every American will understand that it means. This means that certain people for their work a bit too seriously, even in their work over the course of a career needs to limit access to the realm of fanaticism. For individuals, this analogy, the exact meaning depends on the different nature of work: Say No guests will never accept a salesman; one in 4:00 also do not want to leave the bug in the code hackers to sleep (the original hacker , In this article can not refer only to hackers, but a warm and programmers, but below the author of a software engineer Engineer despise the impression that they still do "hackers" solution, Yi Zhu), a call to New York will Lengbu Fang Times reporter phone public relations expert to see a two millimeters of error will feel uncomfortable every designer. In my company, almost everyone is a beast. I am in charge of sales, the strength of that woman even let me call another first to her potential customers feel regret. You can feel them on the phone is the character of struggle, like a fish hook, but before the signing, they will not get any chance to escape. Think about the people you know, you will find that the "beast" pattern is very easy to find. Some people like to imagine, then painted in his heart to do under the "beast as" acts of state. If you laugh, that they are not as people. In a big company, so the state may be unnecessary or unwanted, but in entrepreneurship, "beast"-like attitude is absolutely necessary. For hackers, we have some additional standards. He is particularly clever? » If yes, he can not slightest deduction to complete a job? » Final, in the light of the very best hackers will have some adverse Abnormal, whether or not we can tolerate them and we work together is one of the indicators. The last few tests can only filter out some people. We can accept a genius of any shortcomings, in addition to those who constantly complain about. But these people are usually less good, so we basically only the third test before the supplementary. In most cases, when the efforts of those who hate the people with smart, they will become people would tolerate. In fact, the more intelligent people do not feel more troubled. Therefore, you will find, full of talented people who always easier to use "I do not know" "Maybe you are right" and "I xx things do not quite understand" such a sentence. This technique is not always useful, because people are susceptible to environmental impact. MIT in the customer satisfaction department, seems to have called a "loaded into an all know what the Mengnan (I like the word, Yi Zhu)" tradition. Heard that this attitude originated in the earliest Marvin Minsky (Turing Award winner, Yi Zhu), but this is similar to the so-called typical pilot gesture, it is from Chuck Yeager (well-known fighter pilots, a Mengnan, Yi Zhu). Even the truly talented people, in this environment will also become a bit too Meng, so you can only put up with them. Let people choose this way we have Robert Morris, and I have seen most will say "I do not know" of a person. (At least he became a professor at MIT before). Robert no one will complain, because he obviously must be smarter than anyone else, rare is no temper. Like the vast majority of entrepreneurial activities, we initially only a partner in a group of good friends, but even the staff are recruited through friends to carry out. This is the start-up companies and large enterprises the most notable distinction. And pay a person a few days to see large companies in the interview never asked not see things. Most occurred in the University of entrepreneurship around, because there are talented people to gather. MIT and Stanford around full of high-tech companies, not because their students in the classroom to things. In fact, as long as the schools allowed, they would prefer camping in the classroom to sing songs. If you want to venture, the genius and universities will bring together for better opportunities, so theoretically, you have to work and you see the University of every intelligent people make friends, right » The answer is no. Outstanding technical staff did not like very purpose of the exchange, your efforts will not return. In universities, you should do is concentrate on your own projects. Even if you do not want to venture, a good technical staff should also do this, because this is the only truly learn process technology. In some projects, you will cooperate with other students, and this is the best way to get to know the best hackers. Some projects may evolve into a worthwhile venture opportunities, but I suggest this not too persistent. Do not force themselves to do anything, as long as you appreciate the people together, like the work on the line. Ideal state, you will need 2-4 collaborators. Only two of the venture is very difficult. The Individual entrepreneurs will find themselves faced with tremendous mental stress. Even Bill door, ignoring the pressure of the legends of the celebrities, still need to find a partner with entrepreneurs. But you really do not like a photo Quan Jiafu as many partners, on the one hand because of the early entrepreneurs do not need too many people, on the other hand because the more people the more differences. Only two or three people in the circumstances, you will fail because the pressure quickly to deal with different views. And 7-8 when individuals with dry, any differences are likely to stay long and divisive small groups. Vote is not good way, the entire line is the business needs. In many cases, companies are based on a new technology-based industries and the establishment, the founder of the need to recruit technical staff. In the Internet bubble era, many commercial entrepreneurs who seek the help of outstanding hackers to create their products, and the results prove unsatisfactory. Businessmen do not understand the technical issues, because they do not know the development of products which may be options, will face difficulties, what are the advantages. But they also confusion which hackers better, even if the computer field the same industry, people find it difficult to distinguish who is more of the outstanding issues, and a simple businessman in the selection of the time on a more like a roulette gambling. Then in the venture, the commercial background of whether it is necessary » There is no set answer. When I venture the time, we think is necessary, so we asked the professionals around on "the mystery shopping malls" of knowledge and their willingness to do our general manager. But they have refused, so I can only themselves to when. But later I found that doing business is not so difficult and mysterious, not like physics or medicine that requires a large amount of learning, as long as you strive to let people buy things like the. I think, before I do business as a very mysterious thing, because my own sense of it is offensive. I hope that in the pure and highly intellectual of the software in the world of work, rather than being vulgar, and their dealings with the stupid question. Do not want to participate in a work of the people will often use a lack of protection to make Tuituo. Paul Erdos (well-known mathematician, Yi Zhu) is a typical example, we have seen him do not even know how to cut in half a grapefruit. So he had no choice but to other people to do all the chores of life so that he can own all the time to bet in mathematics. Erdos is an extreme example, but the vast majority of the husband more or less use the same means. When I must abandon my lack of protection capacity, I found that I like to do business is not so difficult to imagine before, and boring. Sheng Yijing in a very difficult part, such as tax law and the pricing of derivative products, but you do not have the time in their venture. All the necessary business knowledge in any business school or university established before has been known to the people. If you try to Forbes 400 list of strong managers to tag the name of MBA education, you will have a new business school on the importance of understanding. The first MBA in section 22 there, Phil Knight, Nike's CEO. Only 50 of the former four MBA education, and the relative, the Forbes 400 top managers a significant part of a technical background. Think about Bill Gates, Steve Jobs, Larry Ellison, Michael Dell, Jeff Bezos, Gordon Moore. (I think these names do not need a translation.. Yi Zhu), high-tech industries appeared to be the rule rather than businessmen developed by technicians The. So if you want to give you two years to add that the future of venture capital, the Institute of hacking technology that looks more useful than reading MBA. An important reason you want to make a commercial background people into the ranks of entrepreneurship: the individual must be willing and able to focus on customer needs. Some people believe that only commercial background who can do this. Hackers can create outstanding software, but can not design them. Such words and ridiculous. Hackers because there is no reason not know how to design software to understand customer demand, pure businessmen have no reason not to know how to design software able to understand their magic. In any case, if you can not rely on ourselves to explore the needs of customers, you have to find a partner to do so. This is the most important thing in technology entrepreneurship a part of the vast majority of start-up is because of this link and failure. Customer demand is not only start-up companies need to worry about customer needs. I think most of the main reasons is that the company failed to provide customers they can not want things. To restaurants as an example, the vast majority of restaurants ultimate failure, of which about a quarter in the first year or even close down. But you remember which one can make a really delicious food restaurants close down? » As long as we can make a real restaurant delicious food is enough to meet all. Good taste brought high prices, crowds, noisy, lively atmosphere, filled the seats, even the poor manners of the service, and customers were still Quzhiruowu. Of course, there are indeed some small tastes of the general and rely on gimmicks to attract customers of the restaurant, but this mode of operation will bring great risks. Direct provision of delicious food is the most simple and effective way. In the technology business, the situation is the same. You may have heard of the venture failed for various reasons, but have heard of have an extremely popular product examples of the failure of the company Mody » Almost every case of a failure of the venture, the problems are eventually lose their customers demand for their products. Basically, all the failure by the looks are "insufficient funds" directly caused by, but not their money up for almost the same: Tai Lan products, or simply do not have a complete product. When I list all the entrepreneur needs to be done all the work, once as soon as possible to make a product of the first edition. Fortunately, I have not decided to do this, because this method is not conducive to quick success to make the products customers want. Only through the issuance of beta and constantly adjusted according to customer feedback, is to create customer demand for the products the only way. Another option is what I call "desperate" (Hail Mary) strategy. You may make a product of a detailed plan, employment of a whole team of engineers to develop it, one year after the discovery of 2 million U.S. dollars you put into a pile of garbage Moren Yao. In the era of the Internet bubble, the situation is not uncommon, especially in those of commercial companies entering the atmosphere very strong field of computer technology, they all thought that the development of software products is a perfectly according to plan things. We never agree with this approach. As a LISP-hackers (a programming language, one of the two hackers entry language, and the other is Perl, Yi Zhu), I followed the tradition of rapid prototyping. Is not to say that this method is used to develop any procedure (at least not in this article), but this approach needs to start-up phase in terms of the software is absolutely necessary. Like most start-up companies, we entered the practical stage of our plan was revised. The beginning of our target customers of the network consulting company, but they obviously do not like us, because our software is too simple and with their own site, their customers can even direct their fire. We think that can also do some online directory of suppliers to the business, because online sales can become the good of their existing business expansion. But in 1996, it is very difficult to do such business. The middle-level managers are often regarded as the marketing network of more than one out of work, rather than an opportunity.