Business competition: the United States Sanzhao

Commercial competition, surprisingly, to surprising success, creating a miracle in the planning, the most classic case is the Gome. States United States in the commercial competition, with its unique planning, "U.S. State Sanzhao" to obtain a lead position. The first measure "Dongyaojunxin." States prior to the opening new stores in the United States and one to four months, local media published several substantial recruitment notices and advertisements, recruitment notices allow high pay and generous benefits to the local appliance channels turmoil military personnel, advertisements promised consumers "every day low prices." The second measure "of opening shock." In the United States before starting the business were carefully planned to launch "special opportunity": If 29-inch flat TV market is 3,000 yuan from top to bottom, the United States to introduce 699 yuan of special machines, even when the extremists launched a one yuan "special plane", resulting in Open sea of people, the popular scene. Once a local news, the media organizations throughout the United States again, on this momentum at all levels drubbing consumers psychological defense line, "awe" opponents. The third move was "holding high a high", leading to the attitude of creating "marketing event", control suppliers. For example, in 2000 the United States 7-8 in the successful blocking of the color TV prices Union, held in April 2001, "the popular trend of the U.S. air-conditioned conference", held in July 2002, "China's mobile phone Summit Forum", has recently claimed that the "coupons" are businessmen The means to deceive consumers, the United States will direct price cuts instead of "coupons" to the consumers. All these objectives are emphasized one point: the United States represents the mainstream, it is necessary to do a household electrical appliance manufacturers, and the National United States must cooperate so that a price war among manufacturers in the first start. 06, the United States and the Wing-lok merger, the two sides after the merger, the total number of stores in the country will exceed 800 with annual sales of more than 80 billion yuan (about 14% of the market share), Logically such a scale would help the United States In the completion strategy "international, standardized management," however, it is disappointing that we have seen is the new country the United States and "Melody electrical four no spirit": 1. Suning not participate in a joint newspaper ads, 2. Suning not participate in joint promotions 3. Suning not participate in outdoor activities 4. Suning Tian Lin shop not participate in any business activities. Dealing with the media to challenge the United States as the representative of the appliance chain enterprises, now generally appliance manufacturer "into the shop for exploitation" of censure, and into the shop for the United States and is an important source of profits. Wong Kwong Yu said: "I admit that retailers in the upstream suppliers squeezed profits, because we act as the role is Valet procurement, we also need to buy more low-priced products to get more profits." U.S. customers as one of the country, I often to the United States to buy electrical appliances, but I have no hope of the United States "on our behalf procurement", but also for manufacturers to make such a "four no's spirit," On the contrary, we hope But there are Several "on our behalf to buy", apart from the United States, there are no other place to go. I can guarantee that no electrical consumers want to buy only the only option for the United States. If we are the only choice only of the United States, has no other choice, it would mean that the United States in the place of our choice, This is called autocratic and dictatorial economy. Economics this is a special word, called monopoly! Decide the future of the gene, not the size of some external scary Motorola and the National United States形象地比喻such different approaches as "the camel and a rabbit." Such as Motorola is the accumulation of huge multinational corporations, walking slowly camels, and the United States and the Chinese enterprises are the quick movements, left-right conflict rabbit. This inferred, because the United States and the Chinese enterprises in the next 10 years are difficult to achieve as the scale of Motorola, thus, Motorola, as the experience of enterprises, although correct, but for us the current Chinese enterprises do not have too many The practical significance. Management used the camel's approach to the management of rabbits, was crushed to death is not being Kesi. Motorola and the National pointed out that the United States are entirely different "levels" and then there are different strategies and actions, this is insightful. But the problem is that businesses grow in the presence "DNA", of the rabbit fast is one thing, but their true when the rabbit to meet in "a shot from another place" to meet in the "miracle" is another Matter. We have to remember a simple and strong conclusions, deciding on the gene, not size! Camel to be done, it must have when the camel's genes, only a small camel can be long National Cheng Kung University camels, rabbits, no matter how long is impossible to become a camel. States United States such companies is camel or rabbit » States depend on what the United States to the implantation of their own. Unfortunately, it seems that the implantation of the United States is the rabbit genes. For example, treatment of consumers and suppliers are two different faces - the consumer can say "do its utmost," however, treatment providers is another approach, such as delayed payment, pay Jinchang Fei, the TAC holiday promotions And so on and so suppress providers, the industry is not news. Why should this » This is the logic of the rabbit, because I am small, I Yaopao fast, how to run fast » China has entered the era of excess competition, manufacturers can not shake off a sore point: in an oversupply situation, you do not "value added" the ability, but the quantity of a life-and-death fight, and the United States is China's largest sales of home appliances . Clearly, the U.S. State of the rabbit in a fast undoubtedly become a first-class masters. However, behind this fast, this gene can grow up to the rabbit gene after gene into a camel » I wonder.