Learn from the sayings of Chairman Mao inspired marketing

Learn from the sayings of Chairman Mao inspired marketing (1) the original quotation: I all the party's practical work, All the right leadership, must be from the masses, among the masses to. That is to say, the opinions of the masses (decentralized system without the views) together (through research, into a centralized system of views), and among the masses to explain for publicity, as the opinions of the masses, the masses insist on , Seen in action and test the operation of these views is correct. And then from the masses together, to the masses to do so. -- "Method of leadership on a number of issues" leading a marketing team how to effectively run the market? » Should learn from the above-mentioned methods. Step one: go to the front line marketing, understanding of marketing, dealer operations in the state. For the poor, we help them to find ways to put forward marketing programmes, resources to support the strategy, be resolved for good programme, we must humbly listening, serious thought. Step 2: the good and bad of the programme be aggregated to form a new marketing ideas and tactics. Such as: public relations strategy for the regional market, large customers to develop methods and efficient marketing programmes, team learning methods. Step 3: With his summing up the first-line approach to the market, other organizations of the success of the team to learn about these methods and organization. Step 4: At the same time to collect first-line marketing, distributors and new approach to cases, to sum up, and then promote. A team leader should always summed up "fishing experience" and the church of your subordinates so that they have become "fishing master." (2) quotations from the original: the Red Army fought so hard without collapsing, "a company built on the branch" is an important reason. -- "The struggle Jinggangshan" Every business has its own good corporate culture, but only writing on the wall, the document did not reach everyone on the staff of the action can not be called a "corporate culture", Najiao " Slogan. " Corporate culture in depth to the hearts of the staff, they must follow the "connected to the branch built in" principle. Marketing departments, as an important business sector, the building of enterprise culture should be to go to the grassroots level. Marketing the work of their decision on the nature of pressure, loneliness, the frequent setbacks, always aggrieved, the opportunity to lure more…… a marketing director in its day only shouted slogans at the meeting: we want to care for employees, training subordinates and human nature Management than real grass-roots marketing to come and help them solve some of the more practical difficulties "in support of the people" and "the people." Such as: planning a number of promotional activities to help them reach a mission, to improve their income, according to the characteristics of each person sent some of their marketing training materials to help them improve, and so on. (3) quotations from the original: the weapons of war is an important factor, but not the deciding factor, the factor is the decision of who is not. The balance of forces is not only military and economic power of comparison, but the comparison of human and people's hearts. Military and economic power is to master the dignitaries. -- "On Protracted War," a teacher at West Point on the Korean War, said: "The U.S. military is not afraid of the Chinese army's modernization.…… Fear of the Chinese armed forces of Mao Zedong, or the Chinese term is more revolutionary." In Marketing monthly report on the meeting, also the most often heard the marketing director for the headache is that these words: "Our prices" and "the quality than our competitors good", "our competitors advertising spending is three times the "" Our staff only one third of the competitors "……" resources are limited. " Apart from companies, organizations of the problem, every marketing person should ask ourselves whether enough effort, the work place, and some other customs with their own "people". December 2005 (early), "sales and marketing," cover story is: to do have done, or sales Shangbu Qu » Among them, "sales of self-test: The do not necessarily have done a" few articles are on the very thorough and worthy of all of us to read. (4) quotations from the original: the world's afraid afraid of "serious" word, the Communist Party on the most stresses "seriously." "Kitten fishing story" in primary school textbooks on both, said that "serious" work only good results this truth. The reason is very simple, but long-term to do so is by no means an easy task. Start "serious" was later changed "not serious" What is the reason for it » This is a lot of people ask themselves: Why should I have "serious" work » This "serious" work What are the benefits » What others can "not serious" I would like to work "seriously" working » A friend said that often play cards this sentence: a regular playing cards of the people, win or lose a year of basically equal. Extension: a lifetime of achievements and this is also the basic pay, and so on, pay no return, it is only temporary. (5) quotations from the original: We are from Wuhusihai, for a common goal of the revolution, has come together. -- "Serving the people" over the past few years on the "implementation force" to discuss in full swing, books, VCD, training will come and go, in order to strengthen the implementation of the enterprises at all levels is also in charge of the General Assembly on the lectures will spare no effort. If the team has a good implementation of, a very important point is that there is a "common goal of the revolution" that is "team to reach a consensus." Marketing director in the development of various options, we must listen more to the views of subordinates, they say the number is correct is not important, it is important to let them feel: the programme is "their planned", rather than leadership "forced Arrangements ", to implement it a lot easier. Even if the charge has had a perfect solution, to let their subordinates to their words, because "everyone would like to implement their own programming." (6) quotations from the original: We are advocating self-reliance. We hope to have outside help, but we can not rely on it, we rely on our own efforts, relying on the people's creativity. -- "Must learn to do economic work," I just think that when engaged in marketing efforts: marketing company is planning, and implementation of their own just on the line, we enhance the operational capacity of companies mainly rely on the professional teacher training is enough to understand that later…… , The company is only developing strategic objectives and marketing ideas, the implementation of the various tactics to their own organizations to implement the ability to upgrade 10 percent of the company by training, 20 percent rely on the old clerk zone, 70 percent also rely on their own exploration and Summing up. Therefore, the difficulties encountered by a company, the leading force to resolve is not correct. First, the company's resources are limited, and the other is not conducive to their ability to upgrade, even if the three companies is "giving" programme does not necessarily solve practical problems. Or sentence that a good advertisement "My site, I master!" (7) quotations from the original: survey as "October Huaitai" to solve the problem as "once maternity leave." Investigation is to solve the problem. -- "No book worship," marketing director must first in-depth investigation to understand what happened in all the marketing phenomenon, to ensure a variety of programmes, the feasibility of strategy, but also to grasp the market direction for the development team and the existing problems and solutions. If you are in the office every day, the computer next to the front line marketing can also feel the situation absolutely clear, so different matter. "The survey is to solve the problem." Only those kaozai office, "Pai Naodai" wrote the French market is unable to meet the needs of business; rely solely on reporting material that is not where marketing of the guitar; only by a few professional marketing books for everyone to do training, not The market through the marketing frontline combat training exercise your subordinates, the team can not improve the overall level of marketing. (8) quotations from the original: the successors of the cause of proletarian revolution, in the struggle against the masses is revolutionary in the exercise of Taifengtailang growth. The masses should be in the long-term struggle, study and identify cadres, selecting and training successors. -- Turn extracted from "Khrushchev on the fake communism in the world and the lessons of history" a real entrepreneurs, not only emboldened Dong Benxi hit, it is impossible in the classroom in the School of preaching by the He must be in the spring tide of the market economy Mopagunda and hardships of growing up in temper. -- Remote-language marketing staff are also so. Members are excellent marketing in the actual combat training in marketing to grow up, even the "Kebanchushen" marketers must also face this reality. Learn a great deal of expertise in marketing will help you walk on the road to a better, but not necessarily you than the "non-Keban" outstanding member of the marketing, only in "Dafengdalang in a Lian Lian," to know. Similarly, the marketing of an ordinary person to become a marketing manager or the industry leader, it must be through their own efforts to perfect their performance to prove that. Each and every enterprise marketing selection of cadres, you Chongsha out in the forefront of achievement is a very important reference. (9) quotations from the original: the political line have been determined, cadres is the deciding factor. Therefore, there are plans to train a large number of new cadres. Is our combat mission. -- "The Communist Party of China in the position of national war of" national "cadres", enterprises "backbone." "Jun accessible, good will be hard to come by," the history of such cases abound. A marketing team can "Daying Zhang", "打胜仗," the cadres of the crucial role. On his team's contribution in my view, team leader of 25 per cent, the lowest 30 per cent of the staff, the backbone of 45 percent. You can imagine, a marketing team "will be less soldiers and more", is another wise leadership also difficult to create success. A person in charge of the marketing team, develop their own sense of cadres or successors is a very important job. Because you do not increase the number of performance on the rhetoric, you look at a few of his can be called "only", in the company's overall marketing "will only" in your area of a few » At the same time, we have to constantly re-join the team of officers to find "new backbone" to care for them, train them and nurture them. "Ten years to grow trees, Bainianshuren" and cultivate new backbone, we have to willing to spend time, but also willing to spend money. I personally think that "politically qualified, competent military" is the backbone of the basic standards. "Politically qualified" is a good professional ethics and professional spirit of "strong military" requirement must be able to "fight", that performance pay. (10) quotations from the original: we must adhere to the production of cadres to take part in collective labor system. Our party and state cadres and ordinary workers, instead of riding on the heads of the people of the lords. Cadres to take part in collective production labor, with the working people to maintain the most extensive, regular, close contact. -- Turn extracted from "Khrushchev on the fake communism in the world and the lessons of history," the marketing team must have a responsible person "Shenxianshizu". The marketing team for not everything must be "Shenxianshizu" However, in four cases must be Shenxianshicu: First: the arrival of a new team, pre-"Shenxianshicu" get off work at the beginning of the absolute than good to find fault And more. This is because subordinates are holding a "magnifying glass" to observe you. The second is: the marketing team on new projects, the responsible person must be "Shenxianshizu." These new projects because we have not experienced, the responsible person in person at the front line team members can increase the confidence and enthusiasm, but also easy to handle unexpected events. Third, it is: the difficulties in the project, team leaders must "Shenxianshizu", encouraged by their morale, so that subordinates feel not alone, there are strong support for the leadership. Fourth: the controversial project team, team leaders must "Shenxianshizu." Some marketing, grassroots marketing programmes can not be implemented in a short time member of the reasons, will result in resistance. Therefore, the person in charge of the team must "Shenxianshicu" "Dundian waiting" ensure that the goals reached. Otherwise, your subordinates will use the project failed to prove that their programme is correct, and the company in charge of the programme is wrong. China's affairs leadership "grasping" the onset depends on the leadership as "grasping not grasp." In short, "Chong told me" the effect is far better than "I Chong." (11) quotations from the original: the world is yours, and also, but ultimately is you. You young people full of vigor and vitality, are thriving period, as if the morning eight, nine 10-minute sun. Pin their hopes on you. The world belongs to you. China's future belongs to you. -- "In Moscow with China's students and interns at the talks" This quotation from Chairman Mao is perhaps the most we have heard. A business, a marketing team, the opening of new people must be bold, whether you willing to, it is necessary. The opening of the new people, make internal team members healthy competition, the faster can increase the capacity of each employee. The opening of the newcomers who can guarantee that the team balance, avoid the "historical hero Yigududa" phenomenon is conducive to management. The opening of the new people, to absorb new marketing ideas, marketing methods, to improve the team's ability to innovate. Countries are to promote: "the contingent of cadres younger," meaning that the material. (12) quotations from the original: there are two types of learning attitude. Is a dogmatic attitude, regardless of the actual conditions in China, and the applicable not applicable, moved together. This attitude bad. Another kind of attitude, learning when to use their brains to study the situation of our country and those suitable for the things that draw on the useful experience for us, what we need is such an attitude. -- "About correctly handle internal contradictions among the people" in addition to learning the marketing necessary to master some of the "frameworktiaotiao" the theory of knowledge is more important to be "comprehensively" and the combination of practical work, thinking and summing up is very Necessary. Members of marketing at the same time, "savvy" even more indispensable. China Marketing Communication Network September 18, 2003 published the article "You have savvy?" - The author Wei Ming of the savvy to do the following discussion. "Savvy" can be divided into the following five forms: Weibuxianzhi giving top priority to industrial, Quweicunzhen, a heart Lingxi, Chuleipangtong. Training "savvy" can proceed from the following five aspects: 1, "infinite vitality, the best of unlimited," Culture optimistic, positive and progressive attitude. 2, experience and experience is essential. 3, careful observation, intentions feelings. 4, and more to my colleagues, my colleagues, consult their leadership. 5, broaden our horizon, the Expo Group, continue to learn and concluded that good at accumulating knowledge, increasing knowledge, enhance their insight and thinking of. Mao Zedong Thought is extensive and profound, classic of the list goes on, will not only these points. According to "study and writings of Chairman Mao, the problem with school, learning to use live, learn by combining jiyong first study, immediate, 'with' words make great efforts." Principle, I only from a marketing point of view on Their point of view, is Guanzhongkuibao.