Focus Media meta-analysis

After a series of acquisitions, Focus Media started the integration of vital step forward. Sources from the Department was informed that, in addition to wireless Focus, Focus Media's Internet advertising business will be split to achieve a separate listing, the future of digital form at Zhongqiang outdoor advertising, radio advertising and Internet advertising listed assets of three parts. Focus groups will set up a holding company, as the parent company of three listed companies will be integrated into its. Focus Media vice president Ji Hai-rong said, the Focus into the business premises, the framework, the Internet and wireless and other areas, the future not ruled out the possibility of a separate listing. Flight competitors in the U.S. media, the media and the tulip-Xi, and so have the media through IPO or private access to large amounts of financial support, coupled with two, three-city buildings valuable resource shortages, Focus Media Digital outdoor advertising growth and the more pressure To the greater. The industry believes that the primary business is slowing down, Focus Media does not rule out the possibility of adjustments. Wireless ad Breakthrough In early 2006, Focus Media with a total value of 30 million U.S. dollars acquisition of WAP Push (Note: WAP push information) Kaiwei point during the company, renamed "Focus Wireless", and its integration. At that time, many of the wireless industry is not optimistic about the acquisition. In fact, the SP industry in the current situation of a recession, the Focus has Yijuntuqi wireless. According to Focus Media announced third-quarter earnings report, Focus wireless revenue of 14 million U.S. dollars, an increase of 298.9 percent, the Central than the growth rate was maintained at over 70 percent. Data show that the public wireless radio advertising market has accounted for more than 50 per cent share and has a 200 million mobile phone users of the database, sufficient to ensure the Focus radio ads the precise nature. Ereli advisory released statistics show that in 2007 China's wireless advertising market will reach 780 million yuan, representing a 500 million yuan in 2006 increased 64%. Focus wireless products, including the main point during the two divisions and straight. Point during the Internet through WAP, and other wireless customers will be running the ads accurately to its target consumers on the phone. Direct divisions is in the phone-user license or custom, under the premise of the need to visit their wireless site, directly to target advertising to users on mobile phones. SP and different, Focus wireless carrier's wireless advertising business does not charge fees to consumers, but only to the advertiser fees. In support of the good performance, November 20, Gangnam-Focus Media in the third quarter earnings conference said, is considering promoting the "Focus wireless" separate listing. As for the listing process, Focus vice president of wireless Yu said that the Focus has yet to wireless from the listed company Focus Media in the spin-off, listed only plan, no timetable for the complete, is currently looking for suitable underwriters and confirm Listed sites. Analysys International analyst Xiaohu, Focus Media involved in different areas of the product life cycle, split its wireless business listed beneficial to better market value. The short-term market is unlikely In recent years, Focus Media launched a series of mergers and acquisitions, has been gradually formed, including commercial premises network, network terminals stores, apartment elevator print media network-based digital outdoor media advertising group, consisting mainly of July 8 Allyes Internet advertising agency group composed of Internet advertising, and public wireless-based wireless advertising group. However, the high Xiaohu, Focus Media six months inherent Internet advertising services carried out a series of acquisitions, including Allyes, the founding miracle, Kesi WorldCom, net domestic wheat, and other mainstream Internet advertising agency, although the Internet advertising services Layout of the area largely completed, but a lower gross margin business, the last two quarters of the growth was mainly reflected in the acquisitions. Analysys International is expected, Focus Media's Internet advertising business within the next few years will maintain more than 20% to 24% of the speed of achieving sustained growth. The effect of paid advertising and technology solutions to enhance the advertiser's rate of return on investment, advertisers are welcome. Previously, Internet advertising technology services, online marketing services and effectiveness of marketing services in the United States and other mature markets has formed a considerable scale. China in this field in recent years by the development of market concentration is already high, the service model is more mature and left after entering the market space is limited. Therefore, Focus Media faces competition from occupy a certain market share of the first Internet advertising agency. Focus and early accumulation of capital and technical resources advantages, the next two years will have a positive impact on market competition, but from the perspective of maximizing value, the Internet advertising market split the short term is unlikely. Outdoor advertising ceiling Nearly three quarters, the Focus of the main business of commercial premises network, network terminals stores, apartment elevator print media network-based digital outdoor media advertising group revenues were 51.8 million U.S. dollars, 76.9 million U.S. dollars and 94.7 million Dollars, the growth rate has slowed. Gangnam-chun said that if Focus on the figures of the outdoor fire to the ultimate development will certainly make maximum profits, but in the future be hurt. Therefore, the Focus and the development of wireless Internet advertising is the future of the alternative risk hedging. Gao Xiao Hu believes that advertising has entered a mature stage of buildings, Focus Media, 2001, should be able to maintain the current level of growth, but in two, three-city buildings and not many resources, building the growth of advertising growth only through price increases, Its trend growth rate will slow. Focus Media, the slowest growth in business is a store advertising business, third-quarter revenue of 7.1 million U.S. dollars, the ring fell 2 percent in other businesses achieved double-digit growth in all circumstances, the business has been Yuxi-media The strong challenges. Jiangnan this spring is also some frustration: "In each market, I would like to dominate, but I also believe that the Marketplace is not our main front." Gangnam-chun also admitted that because of the first competitors enter the market, now Occupation of other people's Marketplace is very difficult. In the original outdoor advertising business slowdown, Analysys International analysis, urban Trade Circle LCD advertising may become the new commercial buildings network revenue growth. Recently, Focus Media has acquired some in Beijing, Guangzhou, Shanghai, Chengdu and other cities frontline Trade Circle billboards, and plans to upgrade these billboard ads for the LCD screen.